The Role
Develops industry marketing strategy for Financial Services and Manufacturing, shaping narratives, go-to-market strategy, ABM campaigns, nurture content, and sales enablement. Represents the company at industry events, builds thought-leadership relationships, researches market trends, and analyzes competitive landscapes. Translates industry insights into product roadmap, messaging, and business opportunities while collaborating with Sales, Demand Generation, Product, and Marketing teams.
Summary Generated by Built In
Laserfiche is seeking an Industry Marketing Manager to serve as a trusted industry expert and strategic voice across our Financial Services and Manufacturing markets. In this highly visible role, you will shape industry narratives, influence go-to-market strategy, and elevate Laserfiche’s position as a leader in intelligent content management and business process automation.
You will partner closely with Sales, Demand Generation, Product, and Marketing teams to support prospect discovery, account-based marketing (ABM) programs, and long-term nurturing strategies—while also contributing to product strategy through market insights and competitive intelligence. Although this role has a strong U.S. market focus, its impact is global, helping shape vertical strategy and messaging across all regions where Laserfiche operates.
Location:
- Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA.
- Remote work from home on Mondays and Fridays.
- Ability to work flexible hours when needed to accommodate traveling for marketing events.
About the Role - Key Responsibilities:
- Sales Support / Prospect Discovery:
- Participating in early-stage prospect discovery calls to provide industry context, regulatory knowledge, and process expertise.
- Coach sales teams on industry challenges, buying behaviors, and solution positioning.
- Provide tailored industry narratives and discovery frameworks to support deal progression.
- Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges (aka what problems we are solving, by department, within key industries).
- Thought Leadership & Industry Expertise:
- Represent Laserfiche at industry conferences, panels, webinars, user groups, and partner events.
- Serve as an internal and external spokesperson for Financial Services and Manufacturing.
- Build relationships with industry associations, analysts, thought leaders, and influencers.
- Demand Generation / ABM / Nurture Support:
- Collaborate with the Demand Gen team to develop ABM campaign strategy, messaging, and content.
- Support and validate targeted content (Blogs, emails) for nurture journeys aligned to industry pain points.
- Analyze campaign performance and provide insights to optimize audience targeting and messaging.
- Ensure messaging consistency across sales, marketing, product, and partner channels.
- Market Research & Competitive Intelligence:
- Translate industry trends into actionable insights for product roadmap and GTM strategy.
- Maintain ongoing competitive landscape assessments for both sectors.
- Research and analyze industry growth and challenges to develop business strategies and opportunities for specific sectors & industries.
- Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities.
About You - Essential Qualifications:
- 3+ years’ experience within Industry Marketing for top-of-funnel demand generation support, account-based marketing (ABM) and market research expertise for thought leadership and trend development.
- Demonstrated ability to develop thought leadership content and articulate industry perspectives.
- Strong public speaking and presentation skills with confidence engaging executive-level audiences.
- Ability to translate complex industry trends into clear, actionable insights.
- Excellent organizational, collaboration, and project management skills.
- Strong problem-solving skills with the ability to work independently.
- Proficiency with Microsoft Office tools; CRM familiarity preferred.
- Bachelor’s Degree
- Experience working in Financial Services, Manufacturing Sectors and/or Cloud technology sectors preferred, along with working knowledge or any regulatory compliances within a key sector & industry.
The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience amongst other factors.
• $109,000 - $140,000 per year
• $109,000 - $140,000 per year
Perks & Benefits at a Glance:
- Generous time off:
- 15 Days of Vacation
- 3 Floating Holidays
- 2 Paid Volunteer Days
- 9 Paid Holidays
- Hybrid Work Environment
- Free Parking: covered and EV charging stations
- Various 401 (k) Investment Options and Generous Company Match
- HMO and PPO Medical Care Options
Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time.
About Us:
Laserfiche is a global leader in intelligent document management and business process automation, dedicated to helping organizations drive digital transformation. Headquartered in Long Beach, California, Laserfiche empowers businesses of all sizes—from dynamic startups to Fortune 500 enterprises—to accelerate productivity, improve collaboration, and deliver exceptional customer experiences.
Through scalable workflows, customizable digital forms, and AI-powered automation, the Laserfiche platform enables teams to simplify complex processes and operate with greater efficiency. Our no-code solutions empower employees to innovate, adapt quickly, and make data-driven decisions that move their organizations forward.
With a strong global presence and offices across North America, Europe, and Asia, Laserfiche is recognized for its commitment to innovation, quality, and customer success. Our people-first culture fosters professional growth, continuous learning, and collaboration—making Laserfiche a place where talented individuals can shape the future of digital enterprise technology.
Learn more about our team here.
Through scalable workflows, customizable digital forms, and AI-powered automation, the Laserfiche platform enables teams to simplify complex processes and operate with greater efficiency. Our no-code solutions empower employees to innovate, adapt quickly, and make data-driven decisions that move their organizations forward.
With a strong global presence and offices across North America, Europe, and Asia, Laserfiche is recognized for its commitment to innovation, quality, and customer success. Our people-first culture fosters professional growth, continuous learning, and collaboration—making Laserfiche a place where talented individuals can shape the future of digital enterprise technology.
Learn more about our team here.
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.
Laserfiche provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Talent Acquisition at https://www.laserfiche.com/contact/ or 562-988-1688.
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
#LI-Hybrid
Laserfiche provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Talent Acquisition at https://www.laserfiche.com/contact/ or 562-988-1688.
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
#LI-Hybrid
Skills Required
- 3+ years of experience in industry marketing, top-of-funnel demand generation, account-based marketing, and market research
- Ability to develop thought leadership content and articulate industry perspectives
- Strong public speaking and presentation skills with executive-level audiences
- Ability to translate complex industry trends into clear, actionable insights
- Excellent organizational, collaboration, and project management skills
- Strong problem-solving skills and ability to work independently
- Proficiency with Microsoft Office tools
- Bachelor's degree
- CRM familiarity
- Experience in Financial Services, Manufacturing, and/or Cloud technology sectors
- Working knowledge of regulatory compliance in a key sector or industry
- Authorization to work full-time in the United States without employer sponsorship
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The Company
What We Do
Laserfiche develops intelligent content management and business process automation software that accelerates how business gets done. Today, Laserfiche is innovating with cloud, machine learning and AI to enable organizations to boost productivity and deliver digital-first customer experiences.
Why Work With Us
Here at Laserfiche, we all share a common curiosity for anything and everything. This brings an all-hands-on-deck approach to our office. Employees quickly become experts in their roles, but more often form cross-functional teams, collaborate at all levels and take on impactful projects from day one.
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