Industry Architect – Marketing (Cross-Industries)

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

As an Industry Architect for Marketing at Snowflake, you sit at the intersection of marketing strategy, data, and AI. You’ll help leading brands across multiple industries reimagine how they understand, engage, and grow their customers on top of Snowflake’s AI Data Cloud.

Your mission is to turn ideas into repeatable, scalable marketing solutions: from customer 360 and omnichannel personalization to consent-aware activation, measurement, and AI-powered decisioning. You’ll pair deep marketing and martech understanding with modern data and AI architecture, partnering with field teams, product, and customers to shape how Snowflake shows up for marketers everywhere.

• Lead strategic customer engagements
  Partner with CMOs, Heads of CRM, Marketing Ops, Digital, and Data leaders on high-impact initiatives, framing how Snowflake can power their next generation of customer growth and experience.

• Translate marketing problems into architectures
  Turn cross-industry marketing challenges - customer 360, segmentation, personalization, attribution/measurement, consent and privacy, next-best-action - into clear, end-to-end data and AI architectures and roadmaps.

• Lead customer-facing discovery & experience workshops
  Facilitate structured, UX-style workshops with cross-functional customer teams to unpack journeys, identify the highest-value marketing problems to solve, and quickly co-design and prototype data- and AI-driven solutions on Snowflake.

• Design the “last mile” marketing experience
  Architect how marketers, analysts, and growth teams actually experience Snowflake:

  • Native experiences using Snowflake Intelligence, Streamlit, and agents

  • Integrations with CDPs, marketing automation, adtech/martech, BI, and product analytics tools

  • Workflows that fit naturally into how marketing teams plan, execute, and measure campaigns

• Build compelling prototypes and demos
  Create hands-on reference implementations that bring stories to life:

  • Customer 360 and audience strategy powered by Snowflake

  • AI-driven segmentation, recommendations, and propensity models

  • Agents and copilots that help marketers ask questions, explore audiences, and plan campaigns using natural language

• Create reusable, field-ready assets
  Package your work into repeatable assets:

  • Reference architectures, blueprints, and solution patterns

  • Demo scripts, data stories, and Streamlit apps

  • Persona- and vertical-specific playbooks for sales and solution engineering

• Shape our cross-industry marketing story
  Work with Industry GTM, Product Marketing, and Solution Engineering to sharpen Snowflake’s point of view on modern marketing and advertising architectures across Retail & CPG, Financial Services, Media & Entertainment, Healthcare, Manufacturing, and more.

• Be a visible marketing + data thought leader
  Share best practices and patterns through enablement sessions, webinars, customer workshops, and industry events - helping both internal teams and customers understand what “great” looks like on Snowflake.

• Champion responsible, governed AI in marketing
  Ensure that solutions you design respect privacy, consent, governance, and brand safety, and that AI usage is grounded, observable, and aligned to customer trust.

Who You Are

• Marketing and martech fluent

  • 8+ years in marketing technology, data-driven marketing, digital experience, or adjacent architecture roles

  • Strong grasp of core marketing concepts: customer 360, audience strategy, lifecycle marketing, personalization, attribution/measurement, consent and privacy, and media activation

  • Comfortable mapping these concepts into concrete data models, workflows, and technical architectures

• Architect at heart, storyteller by nature

  • Proven experience designing or implementing data and AI architectures that support marketing and customer experience use cases

  • Able to simplify complex ideas into clear narratives, visuals, and decision frameworks for both technical and non-technical stakeholders

  • Confident facilitating whiteboard sessions, journey mapping, and executive briefings

• Hands-on with data and AI

  • Proficient in SQL and at least one scripting language (Python preferred)

  • Experience building or guiding data- or AI-driven applications (e.g., notebooks, Streamlit, web apps, or similar)

  • Familiarity with modern AI patterns (LLMs, RAG, embeddings, predictive models) and how they can be safely applied in marketing and advertising

• Cross-industry and persona-aware

  • Experience working with marketing teams in multiple industries (e.g., Retail & CPG, Financial Services, Media & Entertainment, Healthcare, Manufacturing, Public Sector)

  • Comfortable shifting between personas - from CMO and CDO to Marketing Ops, CRM, Growth, and Analytics

• Collaborative by default

  • Track record of partnering with sales, solution engineering, product, and marketing teams to win and grow strategic customers

  • Energized by enabling others through frameworks, templates, and enablement - not just one-off solutions

• Preferred background

  • Experience in or alongside industry solutions / go-to-market teams focused on marketing or customer experience

  • Background in product design, service design, or HCI for marketing, data, analytics, or AI products

  • Experience with Snowflake or similar cloud data platforms, including building marketing data products, dashboards, or AI/ML workloads

  • Familiarity with tools like Figma or Miro for journey mapping, storyboarding, and experience design

Qualifications

• Bachelor’s degree in marketing, computer science, engineering, human-computer interaction, or a related field, or equivalent practical experience

• Ability and willingness to travel to customers, field events, and industry conferences as needed

Our Commitment

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. Protecting customer information and maintaining trust is central to this role.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com