This role is instrumental in establishing dealer partnerships, driving sustainable loan growth, and expanding membership through a modern, data-informed, and member-first lending approach.
Key Duties & Responsibilities
Dealer Relationship Development & Management
• Establish, develop, and manage strong partnerships with franchised auto dealers within the indirect lending network (including CUDL).
• Serve as the primary relationship manager and trusted advisor to dealership partners.
• Conduct regular in-market visits to dealerships to reinforce engagement, monitor sales activity, assess competitive trends and lender positioning, identify performance opportunities, and ensure alignment with credit union objectives.
• Identify performance gaps and implement targeted strategies to improve dealer production, quality, and consistency by collaborating with management and cross-functional stakeholders to analyze root causes, align on objectives, execute action plans, and track results to ensure sustained improvements.
Loan Production & Portfolio Performance
• Drive indirect loan originations to meet or exceed production, yield, performance and profitability goals.
• Monitor and manage key performance indicators including application volume, approval rates, funding rates, look-to-book and book-to-approval conversion ratios, weighted average yield, delinquency, and charge-offs to ensure strong production efficiency and sustainable portfolio performance.
• Collaborate with dealerships, internal teams and vendor partners to ensure a seamless, efficient loan origination-to-funding process.
• Identify opportunities to improve funding efficiency, increase capture rates, and enhance member conversion.
• Support cross-sell and onboarding strategies to deepen member relationships acquired through indirect channels.
Business Development & Market Expansion
• Prospect, evaluate, and onboard new dealer relationships aligned with growth, credit quality, production, and profitability objectives.
• Develop and execute a territory-based business development strategy to increase loan volume, dealer penetration, and market share.
• Represent the credit union at industry events, dealer functions, and community engagements to expand visibility and relationships.
• Leverage market intelligence, competitive analysis, referral networks, and strategic partnerships to identify and pursue new growth opportunities, strengthen dealer channels, and expand a high-quality, profitable lending portfolio
• Continuously assess and refine dealer segmentation and growth strategies to maximize performance.
Credit, Risk & Compliance Oversight
• Reinforce compliance with underwriting standards, lending policies, and regulatory expectations across all dealer relationships.
• Monitor portfolio performance and credit trends, escalating emerging risks as appropriate.
• Partner closely with credit risk, compliance, and lending leadership to maintain a balanced growth and risk posture.
• Promote responsible lending practices that align with fair lending, consumer protection, and credit union values.
Dealer Training & Performance Enablement
• Deliver training to dealer F&I teams and leadership on program guidelines, systems, submission quality, and funding expectations.
• Educate dealer partners on compliance requirements, documentation standards, and fair lending practices.
• Provide ongoing coaching and feedback to improve application quality, reduce friction, and enhance overall partner performance.
• Act as a resource for dealers to navigate program changes, product offerings, and operational processes.
Cross-Functional Collaboration
• Partner with underwriting, funding, servicing, marketing, and compliance teams to support program success and scalability.
• Act as the liaison between dealer partners and internal stakeholders to resolve issues and improve turnaround times.
• Share real-time market insights on pricing, competitor activity, dealer feedback, and evolving industry trends.
• Contribute to product development, pricing strategies, and go-to-market initiatives.
• Support continuous improvement of indirect lending processes, systems, and partner experience.
• Participate in evaluating and expanding adjacent lending opportunities and strategic partnerships.
Performance Tracking, Reporting & Optimization
• Maintain accurate records of dealer activity, performance metrics, and pipeline opportunities.
• Provide regular reporting and insights to leadership on dealer performance, market conditions, and program effectiveness.
• Utilize data-driven decision making to refine strategy, improve execution, and maximize ROI.
Additional Requirements
- Ability to travel regularly within assigned territory
- Valid driver’s license and reliable transportation
- Compliance with all regulatory requirements (BSA, OFAC, Fair Lending, etc.)
What Success Looks Like
- A scalable, high-quality indirect lending program with strong dealer engagement
- Consistent loan growth aligned with profitability and risk expectations
- Expanded membership through indirect channels
- High-performing, well-trained dealer network delivering quality applications
- Strong internal alignment and efficient end-to-end loan processes
Skills Required
- Ability to travel regularly within assigned territory
- Valid driver’s license and reliable transportation
- Compliance with regulatory requirements (BSA, OFAC, Fair Lending)
- Experience managing dealer relationships in indirect auto lending (including CUDL)
What We Do
Founded in 1951 and formerly known as Clark County Credit Union, Create Credit Union is a not-for-profit financial institution serving over 60,000 members. Based in Southern Nevada, the organization manages over $1.5 billion in assets and offers a variety of financial products, including competitive auto loans, mortgage solutions, digital banking services, and high-yield checking to help members build solid financial futures.
