Job Responsibilities:
• Lead IMC planning for category and always-on moments, including priority consumer occasions and segment activation such as Gen Z, Silver and female consumers, aligning social, media, PR, CRM/DTC, e-commerce and commercial teams around one consumer story and clear role by channel.as well as drive impactful social buzz and earned media
• Own WeChat content and ecosystem operations with focus on follower recruitment, engagement and connection to the wider consumer journey incl. CRM & DTC Channel
• Own OHC (Oral health care category) owned social planning and execution, translating category strategy, consumer needs and business priorities to produce high-quality, impactful content—driving social buzz, impressions, engagement, and follower growth.
• Lead agency governance and revamp PMO, including scope clarity, workflow, quality standards, performance review and capability improvement.
• Partner with RBU, CRM/DTC, Media, PR, E-commerce and Commercial teams to build integrated category plans and consistent consumer experiences across touchpoints.
Experience & Capabilities
• Bachelor’s degree or above.
• At least 5 years of relevant experience in integrated marketing, social, digital marketing, brand marketing or e-commerce marketing proven ownership of complex campaigns or channel ecosystems is required.
• Strong consumer insight and business acumen, with the ability to translate category and commercial priorities into communication and activation plans.
• Hands-on understanding of China’s social and content ecosystem, especially on Wechat, Douyin and RED.
• Very familiar with the audience preferences and engagement tactics of major social platforms, as well as contemporary youth culture and trending topics.
• Proven cross-functional project leadership and agency management capability, including briefing, prioritization, quality control and performance review.
• Strong analytical skills; able to use platform, content, search, audience and conversion signals to make decisions and optimize investment.
• Ability to work independently in a fast-moving environment and communicate clearly in both Chinese and English.
Preferred Experience
• Direct experience in Wechat ecosystem and social commerce operations.
• Experience leading major IMC or integrated campaigns involving e-commerce and brand teams.
• Experience in consumer health, personal care, beauty, FMCG, consumer electronics or another high-engagement consumer category.
• Brand experience is required; agency experience or media platform experience in social media management or personal experience in building social media accounts is a plus.
Leadership Behaviors & Skills
• Consumer and business first: starts from consumer needs and business diagnosis, not channel activity.
• Ownership with judgment: makes clear choices, prioritizes resources and escalates risks early.
• Influence without authority: aligns category, commercial and functional stakeholders around one plan.
• Test, learn and scale: converts campaign and platform learning into repeatable operating mechanisms.
• Clear communication: communicates recommendations, trade-offs, actions, owners and expected impact with simplicity.
• Entrepreneurial mindset, results-driven, with strong analytical and decision-making capabilities.
• Excellent written and verbal communication skills in both English and Chinese.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.
Skills Required
- Bachelor's degree or above
- At least 5 years of relevant experience in integrated marketing, social, digital, brand, or e-commerce marketing
- Proven ownership of complex campaigns or channel ecosystems
- Strong consumer insight and business acumen
- Hands-on understanding of China's social and content ecosystem, especially WeChat, Douyin, and RED
- Knowledge of audience preferences, engagement tactics, youth culture, and trending topics
- Cross-functional project leadership and agency management experience
- Strong analytical skills using platform, content, search, audience, and conversion signals
- Ability to work independently in a fast-moving environment
- Fluent written and verbal communication in Chinese and English
- Direct experience in the WeChat ecosystem and social commerce operations
- Experience leading major integrated campaigns involving e-commerce and brand teams
- Experience in consumer health, personal care, beauty, FMCG, consumer electronics, or another high-engagement consumer category
- Brand experience
- Agency or media platform experience in social media management, or experience building social media accounts
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
-
Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
-
Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
-
Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We're always looking for ways to make life better – not only for our customers, but also for everyone working here. That's why we're taking steps to create an environment where we all acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.
