IMC & Social Manager

Job Responsibilities:
·   Lead IMC planning for key commercial moments, including 520/618, Qixi and Double 11 etc, aligning social, media, PR, CRM/DTC, e-commerce and commercial teams around one consumer story and clear role by channel.as well as drive impactful social buzz and earned media

·   Build the Douyin social commerce growth model across audience, content, product and conversion; establish an always-on test-and-learn mechanism rather than treating Douyin as a campaign-only media channel.

·   Drive Douyin audience progression and new-buyer recruitment, with clear interventions from A3 audience growth to A4 conversion.

·   Own MG (Shaving category) owned social planning and execution, translating category strategy, consumer needs and business priorities to produce high-quality, impactful content—driving social buzz, impressions, engagement, and follower growth.

·   Explore AI-enabled social innovation where it improves insight generation, content development, testing speed or decision quality, while maintaining brand and compliance standards.

·   Lead agency briefing, operating cadence and work-quality improvement for the assigned scope; contribute to the wider agency model revamp.

·   Monitor emerging trends on social platforms and optimize content in real time to maximize exposure and engagement.
Experience & Capabilities

·   Bachelor’s degree or above.

·   At least 5 years of relevant experience in integrated marketing, social, digital marketing, brand marketing or e-commerce marketing proven ownership of complex campaigns or channel ecosystems is required.

·   Strong consumer insight and business acumen, with the ability to translate category and commercial priorities into communication and activation plans.

·   Hands-on understanding of China’s social and content ecosystem, especially on Douyin, RED and WeChat.

·   Very familiar with the audience preferences and engagement tactics of major social platforms, as well as contemporary youth culture and trending topics.

·   Proven cross-functional project leadership and agency management capability, including briefing, prioritization, quality control and performance review.

·   Strong analytical skills; able to use platform, content, search, audience and conversion signals to make decisions and optimize investment.

·   Ability to work independently in a fast-moving environment and communicate clearly in both Chinese and English.

Preferred Experience

·   Direct experience in Douyin ecosystem and social commerce operations.

·   Experience leading major IMC or integrated campaigns involving e-commerce and brand teams.

·   Experience in consumer health, personal care, beauty, FMCG, consumer electronics or another high-engagement consumer category.

·   Brand experience is required; agency experience or media platform experience in social media management or personal experience in building social media accounts is a plus.

Leadership Behaviors & Skills

·   Consumer and business first: starts from consumer needs and business diagnosis, not channel activity.

·   Ownership with judgment: makes clear choices, prioritizes resources and escalates risks early.

·   Influence without authority: aligns category, commercial and functional stakeholders around one plan.

·   Test, learn and scale: converts campaign and platform learning into repeatable operating mechanisms.

·   Clear communication: communicates recommendations, trade-offs, actions, owners and expected impact with simplicity.

·   Entrepreneurial mindset, results-driven, with strong analytical and decision-making capabilities.

·   Excellent written and verbal communication skills in both English and Chinese.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.

About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.