Head of Product Marketing

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you.  There are plenty of other perks. Apply to find out more.

Reporting to the Director of Product Marketing for ERP, you will:
 

• Develop and lead AI-accelerated go-to-market strategies that compress traditional timelines by 60%, meet customer needs, and ensure portfolio coherence across the ERP product ecosystem.

• Drive GTM programs that achieve productivity gains through automation while partnering with Product, Marketing, Sales, and Customer Success teams to deliver successful outcomes.

• Create GTM enablement packs that support Marketing’s demand generation and improve Sales effectiveness.
   

This hands-on role requires flexibility across stakeholder management, product planning, marketing and sales enablement, GTM coordination, AI tool orchestration, and portfolio strategy. You must relish working with passion at pace.

• Define GTM strategy and manage execution for multiple ERP product launches.

• Lead the business teams involved in each launch initiative.

• Roll out a consistent, repeatable GTM framework across all initiatives.

• Coordinate cross-functional readiness and deliver product marketing aspects of launches.

• Manage critical path dependencies, particularly SKU creation timelines.
   

• Deliver value propositions and enable sales conversion by creating collateral, tools, and GTM initiatives that ensure products meet divisional targets.

• Develop buyer enablement content to support autonomous journeys, including interactive demos, self-service resources, and digital buying experiences.

• Drive cross-sell opportunities for ERP products across other markets through well-executed strategies.

• Leverage AI tools to accelerate the creation of key enablement materials and enhance overall efficiency.
   

• Champion the voice of the customer in all planning and execution forums by leveraging insights from interviews, win/loss analysis, and market research to shape positioning and messaging.

• Design and optimize autonomous buyer journeys that allow customers to self-educate, evaluate, and progress through the buying cycle with minimal friction.

• Develop and validate customer-centric, outcome-led propositions in collaboration with key customers to ensure relevance and impact.

• Drive competitive advantage in chosen markets through differentiated strategies and strong customer alignment.
   

• Establish and monitor KPIs to track GTM effectiveness.

• Deliver post-launch stakeholder reports with performance analysis, lessons learned, and enhancement recommendations.

• Make data-driven recommendations for improvement.

• Significant GTM/product marketing experience in B2B software with a proven track record of delivering projects that generate commercial returns.

• Skilled at managing multiple time-sensitive projects under challenging deadlines, with exceptional communication and cross-functional collaboration abilities.

• Customer-first mindset, commercially astute, process and metrics driven; strategic thinker who can balance high-quality planning with hands-on execution in fast-paced, agile environments.
   

• Experience creating compelling marketing and sales enablement materials, portfolio strategy, and multi-product positioning.

• Ability to design autonomous buyer journeys and outcome-led propositions that enhance customer experience and drive competitive advantage.
   

• Hands-on experience with AI-powered content creation and productivity tools; proven ability to manage compressed GTM programs and apply data-driven measurement approaches.

• Familiarity with LLMs (Claude, Copilot), call analysis platforms (Clari Groove), and AI automation tools.
   

• ERP experience; expertise in building customer advocacy and reference programs; understanding of agile/sprint-based GTM methodologies.
   

What are we all about? 

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence. 

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. 

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.

Love Work. Love Life. Be You.