Head of Product Marketing

Posted 13 Minutes Ago
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San Francisco, CA, USA
Hybrid
208K-312K Annually
Expert/Leader
Cloud • Healthtech • Social Impact • Software • Biotech
On a mission to unlock the power of biotechnology and empower our global customers to get to milestones & market faster.
The Role
Leads product marketing strategy for Benchling’s biotech AI platform, defining positioning, messaging, go-to-market strategy, launches, and market narrative across product portfolios. Builds and coaches a high-performing product marketing team while remaining hands-on with writing, prototyping, customer research, sales enablement, and AI-driven workflows. Partners with Product, Sales, Strategy, Enablement, and Customer Experience to drive adoption, pipeline, revenue, roadmap alignment, and executive visibility.
Summary Generated by Built In

We are rebuilding biotech for the AI era.
When a breakthrough is delayed, the world waits. Getting a molecule from discovery to patients, or a crop from lab to field, involves thousands of slow, manual, disconnected steps. AI has the potential to change this, compressing decades of R&D work into years. But that only happens when clean, structured scientific data and AI are built into how science gets done.
Benchling is the AI platform for biotech R&D. Scientists use Benchling to design experiments, capture structured data, and run AI agents and models directly in their workflows. Over 200,000 scientists around the world trust Benchling to power their most important work, from academic labs to Sanofi, Moderna, and more than half of the world's top 50 biopharma.
We’re building an AI scientist for our customers. We can’t do that if we haven’t built the muscle ourselves. AI fluency is the foundation we build on; it's core to how we work, and we're committed to helping every new hire integrate it into their day-to-day. As part of our interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today.

ROLE OVERVIEW

Benchling is where scientists do the work that moves biotech forward, and we’re putting AI at the center of it to power science across the R&D lifecycle. As the Head of Product Marketing, you’ll shape how scientists at the bench, IT leaders, and executives at the largest biopharmas understand what we build and why it matters.

This is a player-coach role. You’ll set the vision and strategy, and build a high performing team. You’ll also get your hands dirty: writing the positioning, drafting the launch narrative, prototyping with AI when that’s the fastest path. Much of what we’re doing hasn’t been done before. You’ll bring clarity to ambiguity and make the call when the path isn’t obvious.

 

RESPONSIBILITIES
  • Define positioning and narrative across our product portfolio, including our newest AI capabilities, in language that resonates with scientists, technical buyers, and executives.

  • Stay hands-on. Write, prototype, and ship messaging, launch assets, and sales tools yourself, and use AI to move faster and set the bar for how your team works.

  • Build, coach, and grow a team of product marketers who are creative, curious, and high-performing.

  • Own GTM strategy and launches across the portfolio, with clear accountability for adoption, pipeline, and revenue that aligns to product and sales targets.

  • Partner closely with Product, Sales, Strategy, Enablement, and Customer Experience, and bring customer and market insight into roadmap decisions and 1:1 ENT deal conversations.

  • Go deep on customers, segments, and use cases through your own research and discovery, and turn what you learn into sharp points of view.

  • Become an expert in all areas of the product so that you can drive alignment and overall narrative work for Benchling’s market position.

  • Give the C-suite clear updates on performance by segment and solution, and help the company see what’s working and what to do next.

 

QUALIFICATIONS

 10+ years in product marketing or marketing leadership at high-growth B2B SaaS companies, including at least seven years leading and scaling teams.

  • A track record of bringing multiple products to market with accountability for pipeline and revenue targets.

  • A builder’s instinct. You do the work yourself, and AI is already part of how you write, analyze, and prototype.

  • Comfort with ambiguity. You’ve created a structure where there was none and made good decisions without all the data.

  • Creativity and curiosity. You ask great questions, seek out information, bring ideas, and have a point of view on how AI is changing products and buyers.

  • Executive presence. You can distill complex ideas into a clear story for C-level audiences and earn trust quickly.

  • Real curiosity to learn about life sciences and biotech.

 

HOW WE WORK

We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

#LI-Hybrid

#BI-Hybrid

Benchling welcomes everyone.

We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.

Skills Required

  • 10+ years of experience in product marketing or marketing leadership at high-growth B2B SaaS companies
  • At least 7 years leading and scaling teams
  • Track record of bringing multiple products to market with accountability for pipeline and revenue targets
  • Builder’s instinct and willingness to execute product marketing work hands-on
  • Experience using AI to write, analyze, and prototype
  • Ability to create structure and make effective decisions amid ambiguity
  • Creativity, curiosity, and a point of view on how AI is changing products and buyers
  • Executive presence and ability to communicate complex ideas clearly to C-level audiences
  • Curiosity and willingness to learn about life sciences and biotechnology

What the Team is Saying

Benchling Compensation & Benefits Highlights

  • Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, vision, and dedicated mental-health support with therapy and coaching. A wellness stipend and related programs strengthen the overall health offering.
  • Parental & Family Support — Paid parental leave stands out with about 16 weeks for birthing parents and 12 weeks for non-birthing parents, alongside fertility and family-forming benefits. These offerings collectively signal strong support for growing families.
  • Leave & Time Off Breadth — PTO is presented as generous or flexible/unlimited and paired with a company‑wide winter holiday shutdown, with some roles also citing summer breaks. The range of time‑off options emphasizes recharge and work‑life balance.

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The Company
HQ: San Francisco, CA
605 Employees
Year Founded: 2012

What We Do

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, and the household goods that we rely on every day. But moving at the new speed of science requires better technology. Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products. Help us bring modern software to modern science. We’re on Team Science We believe in the promise of science and the teamwork required to fulfill that promise. Whether your background is in science, engineering, business, or another field, you’re on Team Science if you believe in the power of science to solve the world’s most pressing problems.

Why Work With Us

Everyday at Benchling, you’re surrounded by talented people who are really excited about the work they’re doing and the impact they’re having. It’s truly uplifting to work on a product that you can believe in and to work alongside colleagues who are energized by the shared vision of a future with less disease and greater sustainability.

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Benchling Offices

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Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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