Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
As Head of Product Marketing, you'll lead a team of talented product marketers to craft the story of Personio's products, assemble compelling content, and help drive the effectiveness of our sales teams.
Reporting to the VP of Product Marketing, you'll build a deep understanding of the customer and partner with product and sales organizations to bring Personio's full suite of applications including Payroll, Performance Management, Surveys, and more, to market.
Key Responsibilities: What you'll do
- Market intelligence: Develop a deep understanding of the customer & market including pain points, competitive landscape, industry trends & buyer journey to inform marketing strategy and support product strategy.
- Product messaging & positioning: Work alongside product, sales, and research partners to craft compelling and differentiated messaging and positioning that clearly communicates Personio's unique value proposition.
- Core content and enablement: Drive the development of high quality core content including Personio homepage, product pages, sales materials and more. Partner with sales, customer success, and enablement teams to ensure customer facing teams are proficient in pitching Personio offerings.
- Compete: Build a strong competitive program including competitor and industry research and win/loss analysis to influence product roadmap and aid in the development of enablement assets such as battlecards.
- Customer evidence: Scale customer evidence programs to ensure sales and customer success teams are enabled with relevant proof points during customer engagement.
- Product launches: Design and execute best in class launch moments, while managing cross functional teams and processes to ensure strong orchestration and alignment.
- Team leadership: Build and lead a world class product marketing organization where team members are able to do their best work, grow their careers, and have lots of fun along the way.
- Product evangelist: Serve as key public spokesperson for Personio, keeping the press and analysts informed of Personio's product strategy and progress.
Role Requirements: What You'll Need
- 10+ years of professional experience with focus on product marketing or B2B marketing, with at least 3 years in a leadership role. Experience in SaaS or HR Tech is highly preferred.
- Proven experience in building messaging and positioning frameworks for multi product companies.
- Exceptional written and verbal communication skills in English. German language would be a plus.
- Successful track record of cross functional partnerships with product teams and sales leadership to jointly deliver results.
- Experience working in a fast-paced, high-growth environment and scaling marketing efforts for a SaaS company.
- Strong analytical skills with the ability to leverage data to drive decisions.
- Experience collaborating with cross-functional teams and leading product launches.
Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
- Receive a competitive reward package - reevaluated each year - that includes salary, benefits, and pre-IPO equity
- Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
- Make an impact on the environment and society with fully paid Impact Days
- Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
- Find your best way to work with our office-led, remote-friendly PersonioFlex!
- Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
- Engage in a high-impact working environment with flat hierarchies and short decision-making processes
Join us at Personio, where your work will directly shape the success of our organization and inspire companies across Europe to rethink their HR practices. Let's build the future of HR together.
Personio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Personio and has not been reviewed or approved by Personio.
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Parental & Family Support — Generous family leave, childcare support, family medical leave, and company‑sponsored family events are provided. Mental‑health coverage with therapy and psychiatry access through Spring Health, plus life and vision insurance contributions, deepen family support.
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Retirement Support — A U.S. 401(k) is offered with a company match up to 5%, strengthening long‑term savings. This adds meaningful value to total rewards for employees planning for retirement.
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Equity Value & Accessibility — All employees participate in pre‑IPO equity, with a global program revamped in 2025 and RSUs rolling out internationally. These changes aim to make ownership more competitive and tax‑efficient across markets.
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What We Do
We believe small and medium-sized organizations are the backbone of global economies, and their most valuable asset is the people they employ. But many of their HR teams are held back by complicated, time-consuming processes and admin. We’re changing that with our all-in-one HR solution that transforms the way millions of people experience work every day. At the core of our people-focused product are the individuals who craft it: We proudly identify as Personios. As we build on our success as Europe’s leading HR platform for SMEs, we are looking for the brightest minds to bring their own innovative ideas to the table. When you join our team of 1800+ across Europe and the US, you’ll have an impact from day one – for our 15,000 customers and the 1.5 million employees we serve.
Why Work With Us
Personio is one of the most valuable tech startups in Europe, but we're just getting started with revolutionizing HR for the 1.7 million small and medium-sized organizations still stuck in the spreadsheet era. Now we need your experience scaling tech companies to take us to the next level.
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