WHAT YOU'LL DO
- You will define the global eCommerce, Technical SEO, ASO, AI Search and Content strategies, working with the broader business and marketing leads to reach company goals
- You will establish the department budget requirements, manage and control the costs and ensure resources are in place to meet our business goals
- You will work with technical, brand, digital PR and product teams, helping push forward strategic programmes, ensuring correct prioritisation and team resourcing is in place
- You will bring your revolutionary SEO, ASO, Content Marketing and AI Search ideas to the role, being able to measure uplift and success
- You will develop creative concepts in partnership with Brand team members, that support the new brand strategy positioning in the minds of the consumer
WHO YOU ARE
- You are an expert in global e-commerce technical SEO, have commercial awareness, and experience leading a diverse team
- You have a proven track record of implementing ASO strategies that effectively drive organic app install
- You have experience building content and AI Search strategy and have a strong understanding of how this plays into the future of SEO.
- You have a background in building and delivering large-scale global strategies which are generating visits, conversions and reduce reliance on paid marketing investments
- You have experience collaborating with web or app product squads, owning and developing a technical SEO roadmap and have proved your ability to effectively influence product owners
- You have experience facilitating complex conversations between departments, and varying levels of management
- You are also experienced in leveraging AI tools and data-driven insights to optimize SEO performance and stay ahead of industry trends
- You have experience working with agencies (e.g. Digital PR) and leading them towards meeting joint KPIs
REWARDS & BENEFITS
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Flexible working environment- 3 days a week from the office, 2 days from home plus flexible working hours
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
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What We Do
FARFETCH is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.
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