Gray Capital is a vertically integrated multifamily real estate investment firm headquartered in Indianapolis, Indiana. With over $1 billion assets under management and a portfolio spanning more than 1,500 units across Indiana, Michigan, and Ohio, Gray Capital acquires, operates, and optimizes institutional-quality multifamily assets.
The Opportunity:
Gray Capital is looking for a Head of Marketing--a senior, hands-on marketer who will own the Gray Capital brand and drive marketing strategy across our investment platform and residential portfolio. This is not a team management role in the traditional sense; you are a builder, an executor, and a strategic partner to leadership.
You will directly manage one marketing professional embedded within Gray Residential, and you will be expected to operate with a high degree of autonomy. The ideal candidate is equally comfortable crafting an investor communication as they are optimizing a digital acquisition campaign or refreshing a brand system.
What You Will Own:
-Brand & Identity: Own the Gray Capital brand across all touch points. Maintain visual identity, voice, and positioning that reflects our institutional quality and market position.
-Investor Relations Marketing: Develop investor-facing materials including investor decks, deal communications, deal summaries, and quarterly updates in partnership with the investment team.
-Capital Markets Support: Support capital raise efforts with compelling, polished marketing collateral. Translate complex investment theses into clar, credible narratives.
-Digital & Lead Generation: Oversee website strategy, SEO, paid, digital, social media, and email marketing across Gray Capital and Gray Residential channels.
-Property & Leasing Marketing: Set and oversee the marketing strategy for Gray Capital's portfolio, including listing platforms, ILS management, photography standards, and campaign performance. The Gray Residential marketing member reports directly to you.
-Content & Thought Leadership: Build a content engine--market commentary, portfolio updates, social presence--that elevates Gray Capital's profile in the multifamily market.
-Systems & Reporting: Own marketing's presence in HubSpot (CRM), establish attribution and performance reporting, and ensure marketing activity translates to measurable outcomes.
Qualifications:
-7+ years of marketing experience, preferably some in real estate, financial services, or investment management
-Proven track record building and executing multi-channel marketing strategy
-Tech forward, experience with AI, CRM/marketing automation platforms
-Experience with digital marketing: paid search/social, SEO, email, and analytics
-Comfortable producing and directing design assets
-Familiarity with multifamily or commercial real estate
-Self-directed
-Comfortable in a leadership role
Skills Required
- 7+ years of marketing experience, preferably in real estate, financial services, or investment management
- Proven track record building and executing multi-channel marketing strategy
- Tech forward, experience with AI, CRM/marketing automation platforms
- Experience with digital marketing: paid search/social, SEO, email, and analytics
- Comfortable producing and directing design assets
- Familiarity with multifamily or commercial real estate
- Self-directed
- Comfortable in a leadership role
What We Do
Gray Capital is a vertically-integrated multifamily investment firm based in Indianapolis. They specialize in acquiring, managing, and operating stabilized multifamily properties across the Midwest. The firm focuses on preserving wealth and securing financial freedom for partners through cash-flowing real estate assets, leveraging deep investment expertise, strategic renovations, and proprietary market research to drive performance and long-term value creation for their investors.
