The Role
Lead end-to-end growth strategy for a consumer genomics subscription business, owning paid acquisition, lifecycle marketing, product marketing, and brand. Optimize CAC, LTV, and contribution margin through experimentation, A/B testing, onboarding/retention programs, and scalable marketing systems. Build and manage a multidisciplinary marketing team to drive high-velocity, profitable revenue growth and category leadership.
Summary Generated by Built In
Sequencing is building the interface between humanity and its DNA.
Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth.
As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
The first Head of Marketing is a key member of the leadership team, accountable for scalable customer acquisition, strong retention, and disciplined, high-velocity revenue growth. This leader owns the end-to-end growth strategy across paid acquisition, lifecycle marketing, product marketing, and brand positioning. The ideal candidate has a proven record of scaling consumer or subscription businesses at 100%+ annual growth while tightly managing CAC, LTV, and contribution margin. They are both performance-driven and strategic, able to optimize acquisition at scale while building a differentiated, trusted brand in a complex category.
This role sits at the intersection of performance marketing, subscription economics, product storytelling, and category leadership. The Head of Marketing will build and lead a high-performing, multidisciplinary team that scales revenue efficiently and sustainably while reinforcing Sequencing.com’s position as the trusted leader in consumer genomics and preventative health.
- Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
- Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
- Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
- Improve CAC, payback period, and contribution margin through structured experimentation.
- Design and run A/B tests across creative, targeting, landing pages, and funnel flows
- Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
- Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
- Define and evolve the core value proposition and messaging architecture for the subscription offering.
- Ensure alignment between acquisition messaging, product experience, and lifecycle communications.
- Advance Sequencing.com’s brand toward category authority in personalized genomics while supporting performance goals.
- Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization.
- Implement scalable growth processes and infrastructure that enable rapid testing and learning.
- Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.
- 10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categories.
- Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin.
- Deep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economics.
- Strong background in lifecycle and subscription optimization, including onboarding, retention, and churn reduction.
- Experience evolving brand positioning while scaling performance channels in competitive markets.
- Hands-on expertise designing and running structured experimentation and A/B testing across the funnel.
- Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative.
- Experience implementing marketing systems and processes in a fast-growing startup environment.
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) with company matching
- Paid time off (PTO)
- Paid volunteer time off
- Fully remote work with home office stipend
- Parental bonding leave
- Clinical-grade whole genome sequencing for you and your family (private and confidential)
- Redefine how people understand themselves through their DNA
- Build category-defining products alongside scientists, engineers, and innovators
- Contribute to technology that will improve and extend millions of lives
- Shape one of the most important emerging categories in AI and healthcare
Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Sequencing Inc. may use artificial intelligence (AI) or automated tools as part of the recruiting and hiring process, including for application screening and candidate evaluation. These tools may analyze information provided in your application materials or during the hiring process. Where required by applicable law, candidates may request a reasonable accommodation or an alternative selection process by contacting [email protected].
Skills Required
- 10+ years in growth or marketing leadership, ideally in digital health, biotech, or regulated/high-trust categories
- Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin
- Deep experience running multi-million-dollar paid acquisition programs with ownership of unit economics
- Strong background in lifecycle and subscription optimization including onboarding, retention, and churn reduction
- Experience evolving brand positioning while scaling performance channels in competitive markets
- Hands-on expertise designing and running structured experimentation and A/B testing across creative, targeting, landing pages, and funnels
- Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative
- Experience implementing scalable marketing systems and processes in a fast-growing startup environment
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Sequencing.com is a genomics platform that provides clinical-grade whole genome sequencing, at-home DNA kits, and free lifetime DNA data storage. The company offers an app/report marketplace, AI-enabled interpretation, and personalized health, wellness, and ancestry reports produced from WGS data, with emphasis on privacy and ongoing updates to drive actionable insights for prevention and personalized care.
