Head of Marketing

Recognizing and valuing diversity strengthens our ability to attract, retain and engage associates and reinforces our relationship within our communities. Our associates are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge and talent that our associates invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well.

A Centier Associate is someone who embodies a servant heart, is unaccepting of anything less than remarkable service, and is self-motivated and driven to deliver exceptional results.

What are our values?  Our Corporate values are Caring, Loyalty, Integrity, Friendship, Fun....who wouldn't want to work for an AWARD-WINNING company that's built on these pillars?

What about the perks?  Access to our Marathon Health Clinics which provide FREE visits & prescriptions, Generous Paid Time Off benefit, Tuition Reimbursement, 401K match, Associate Stock Ownership Plan, Daycare Reimbursement, FREE Onsite Fitness Center/Fitness Reimbursements, Health and Wellness Programs, the ability to have a voice with our Diversity/Equity/Inclusion Council, Career Growth, Work/Life Balance, AND MORE.

This department typically works Monday-Friday between 8am-5pm CST.

SUPERVISORY RESPONSIBILITIES - Manage Marketing Department

SUMMARY:  The Head of Marketing will support Executive Management in developing a strategic framework and long-term vision for the Bank’s growth strategies. Strategically lead while providing expertise, leadership and innovation to translate goals and business strategy into results.  Oversee the Bank’s integrated marketing strategies, brand management, market research, product marketing, marketing communications, public relations, as well as social and digital marketing strategies to deliver on the Bank’s vision to drive initiatives to support remarkable client experiences.  The role will lead a core marketing and creative team and will work closely and collaboratively with other Senior Leaders, Line of Business leaders, as well as external partners.

Essential Duties & Responsibilities

• Accountable as the key marketing leader in developing and executing fully integrated brand and marketing strategies resulting in measurable engagement and business outcomes, improved brand strength and memorable client experiences
• Manage all aspects of marketing planning, budgeting, metrics, and reporting including alignment to each business line to ensure marketing plans are in lockstep with growth and profitability goals
• Oversee all aspects of branding; marketing and advertising strategy; public relations; reputation management and crisis communications; content marketing; external communications; social media; and media relations
• Develop tracking metrics and success criteria to measure results of marketing strategies and make evidence-based decisions
• Understand the inter-connectivity of both traditional channels, as well as a digital channels, to support lead generation and grow new relationships
• Identify market and client trends to support innovation and growth

• Drive continued focus on building out marketing technology and strategy focused on personalization and real-time delivery of engagement
• With outstanding collaboration skills and executive presence, ideal candidate will play a key role in driving meaningful change within the organization
• Demonstrate ability to partner and collaborate with Board of Directors and Executive Management and lines of business management to help shape the business and brand strategy

• Build synergies between Marketing and line of business sales teams to develop an integrated client experience  

• Manage external marketing partners and agencies for creative, brand and marketing technologies
• Assumes additional responsibilities as assigned.

Skills, Knowledge & Abilities

• Proven leadership, strategy, analytics, and communication and management skills
• Strategy planning and implementation to deliver measurable results
• Exceptional marketing planning and execution skills; ability to translate business strategy into go-to-market plans
• Thorough knowledge of marketing principles, brand, product and service management, sales, and business development; along with a demonstrated track record of success and performance
• Advanced experience working with digital marketing technologies and communications channels including social, branding and messaging to different target audiences
• Highly motivated, self-driven individual who can think strategically, operate independently, and take accountability
• Ability to motivate, influence and collaborate with others both internally and externally
• Team builder, coaching and mentoring to achieve results
• Multi-tasking in a fast-paced environment while prioritizing your focus on most impactful activities to meet deadlines
• Demonstrated proven and effective management skills
• Proficient computer skills

Minimum Qualifications

• Bachelor’s Degree in Business, Marketing, or related field and / or equivalent work experience
• Master’s Degree in Business, Finance or Marketing Preferred
• 20+ years of experience in marketing or related field, including (10) years leading marketing, brand management and operational marketing initiatives in the banking industry desired

Internal Pay Level 12

What do I do now?

• Apply with us!
• Refer this opening to others!

Disability Accommodation Statement
Centier Bank is an Equal Employment Opportunity/Affirmative Action employer and is committed to providing reasonable accommodations to individuals with disabilities in the employment application process. If you need an accommodation due to a disability to use our online system to apply for a position at Centier Bank, please call us at 219-755-6160 or send us an email at [email protected]. 

Equal Opportunity Employer/Disability/Veteran
Centier Bank is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.