Head of Marketing

Our TeamMVF helps customers make complex buying decisions and drives more global sales for our clients than anyone else.
Each Subdivision at MVF includes sales, marketing ops, paid marketing, customer engagement, and brand teams working together to meet strategic and commercial goals. By focusing on customers and sectors, Subdivisions gain autonomy to best allocate resources and maximize profitability.
Our Paid Marketing teams manage campaigns across 30+ partners like Google, Meta, TikTok, and more, handling over £75m in annual media spend. Unlike agencies, we control the entire customer journey - from media mix and targeting to creative and websites - allowing full optimisation of every funnel stage to achieve client and company goals.
What we're offering you:

• Flexible hours and summer hours
• Hybrid working
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Closed for Christmas holidays
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• Free breakfast when in the office
• 2 charity days a year

The RoleAs Head of Marketing, you will lead and manage the Paid Marketing team within your Subdivision, ensuring the achievement of EBITDA targets and broader commercial goals. You will be a key strategic leader, representing marketing on the Subdivision Leadership Team, influencing direction and delivering strong trading performance.
You will collaborate with Paid Marketing Channel Principals to maintain and evolve MVF's market-leading capabilities, and ensure alignment with company-wide strategies and best practices. Operating within MVF's matrixed structure, you'll be instrumental in driving coordination between subdivisions and channel leadership.
As the leader of your marketing team, you will oversee resourcing, hiring, development, and performance management, fostering a high-performance, values-aligned culture. This role offers a clear pathway to Director level, with the opportunity to scale in scope and impact as MVF continues to grow.
Your Responsibilities
Strategic & Commercial Leadership

• Own the commercial performance of the Subdivision's paid marketing function.
• Align marketing strategy across all paid channels to drive profitable growth.
• Own and drive key strategic initiatives on the subdivisional roadmap
• Partner with fellow Subdivision leaders to identify growth opportunities, and resolve performance blockers.
• Work alongside CRO to continuously improve the performance of our funnels within CPL, CPC and hybrid, ensuring page activity aligns with the overall marketing strategy.

Marketing Excellence & Capability Building

• Partner with Channel Principals to build scalable marketing superpowers, best practices, and learning content.
• Co-lead initiatives that span subdivisions to strengthen MVF's world-class performance marketing capability.
• Partner cross-functionally with Brand and LCE teams to align on end-to-end customer journeys and maximise the impact of revenue-generating channels

People Leadership & Development

• Lead resourcing, hiring, onboarding, and promotion processes for your team, in alignment with the subdivision strategy and MVF-wide standards.
• Establish a coaching culture, developing high-potential marketers and preparing robust succession plans.
• Run impactful 1:1s with Marketing Managers and Specialists, ensuring clarity of goals and alignment with business priorities.
• Collaborate with Channel Principals on performance management, remuneration committee input, and career progression frameworks.
• Maintain a strong feedback loop with Channel Principals on individual performance and talent pipeline development.

Innovation & Partnerships

• Work with Experimentation Squads to test and implement funnel innovations.
• Partner with Channel Principals to deepen relationships with Channel Partners and unlock new areas of value creation.

What Success Looks Like

• Subdivision EBITDA and commercial goals are consistently met or exceeded.
• MVF's reputation as a world-class paid marketing organisation is sustained and enhanced.
• The subdivision maintains a highly engaged, high-performing team with regretted loss below MVF benchmarks.
• Key client acquisition, growth, and retention increase in alignment with subdivision priorities.
• Subdivision achieves planned share of wallet growth through both existing activity and new revenue streams.