Conversion Rate Optimisation (CRO) Executive

The Role
You will be responsible for optimising our landing pages, building your own test pipelines, managing website content and helping solve important business challenges using online experimentation.
Collaborating with other members of your subdivision, as well as the tech team, will help you generate and implement solutions for conversion blockers you have identified through data analysis, both quantitative and qualitative. Generating the best ideas will take creativity, lateral thinking and the ability to combine insights from multiple sources.
What we're offering you:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• 2 charity days a year
• Free breakfast when in the office

Responsibilities:

1. Work closely with the marketing operations and sales teams to ensure our user journeys are up to date and build landing pages for new campaign launches.
2. Follow the CRO methodology, which includes: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions
3. Diagnose and analyse key conversion blockers across our websites using data from multiple sources, including Google Analytics, Hotjar, Optimizely and others
4. Maintain a pipeline of test ideas, and prioritise accordingly using the MVF prioritisation scoring system, supported by quantitative and qualitative data
5. Create data-driven hypotheses for each test that you set live, explaining what problems are being addressed and why the solution should work.
6. Document results and share learnings with the CRO team and the wider business.
7. Consulting with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems involving our user journeys.
8. Hold frequent meetings including ideation sessions, planning, status updates and experiment results with relevant stakeholders to create a variety of solutions to funnel issues you have previously identified.
9. Use an iterative approach to optimisation, continuously reflecting on test results and findings, to help formulate new tests and hypotheses.
10. Collaborating with tech to deliver and implement more complex test ideas
11. Take ownership of a number of landing pages that generate £100,000s of monthly revenue.
12. Share your expertise with the wider business.

What Success Looks Like:
Optimise your landing-pages through high-impact test pipelines
Using a balance of both original ideas and successful ideas from the wider CRO team, regularly discover winning tests and ensure experiments are launched frequently on your crucial pages.
Clear recommendations from research: Use your analytical skills and critical thinking to identify, prioritise and communicate conversion barriers and come up with strong hypotheses for your experiments.
Collaborative approach to solving business and client issues: Consult key colleagues at all stages of the CRO process and proactively communicate progress on your test pipelines and results to the wider subdivision.
Positive contribution to wider CRO team progress: Contribute to CRO roadmap projects and proactively share what you have learnt with the CRO team in the weekly team meeting.
Our Ideal MVFer:

• Loves using data, statistics and numbers to spot trends and help solve problems.
• Has excellent writing and communication skills to inform and persuade.
• Is meticulous and has strong attention to detail.
• Is efficient and committed to delivering tasks on time by being proactive and showing initiative.
• Enjoys working with others to solve problems.
• Is eager to learn, try new things and keen to develop.
• Is naturally inquisitive and wants to understand not only how things work, but how they can be made better.
• Is motivated and passionate about driving commercial growth through experimentation and optimisation of our user journeys.
• Has an interest in, or experience of, A/B testing, website design, user/customer experience, digital marketing or psychology.

About MVF
MVF powers growth for our clients by connecting them to potential customers.
The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win.
This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need.
We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they're interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
Diversity, Equity and Inclusion
Diversity, Equity and Inclusion are the foundation for MVF to build, promote and sustain a culture of trust, safety, growth and belonging where everyone can thrive. Our DEI guiding principles underpin how we build our teams, develop our talent, provide a fair working environment and create an ambitious company that reflects the diversity of our employees, customers, clients and partners, globally.
As an equal opportunities employer, we encourage all MVFers to respect, value and celebrate our differences, and commit to actions that ensure that we can belong and be authentic at MVF, without limitations or barriers.
We're committed to providing support and/or adjustments to those who may need them during employment. If you consider yourself someone who may need support or adjustments, please speak with your Line Manager, Department DEI Ambassador or People Partner.
We are diverse by nature, but inclusive by choice.