Head of Marketing

At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.

Head of Marketing

Permanent

Locations; Manchester, Milton Keynes, London or Guildford

Salary: North - £58,200 - £66,100 & South - £60,500 - £69,000

Hybrid working

Closing date - 7th November 2024

Do you want to shape the creation and own the delivery of AQA’s Global marketing strategy, this is an exciting phase in the journey for AQA.

Are you interested in leading regional and market-specific marketing initiatives in response to business opportunities.

Be part of a small team that is growing, with the opportunity to be a decision maker, setting the direction from the offset.

What's in it for you?

Be an integral part of the AQA Global Assessment Services team as we look grow using Marketing as a way to access new opportunities.

An opportunity to work in a large scale and market leading organisation, across our broad range of educational products and services, which ranges from consultancy to design and operations.

Work with a non-profit organisation that partners with international governments and education providers and continues to improve the quality and reliability of assessments and contribute to policy and practice worldwide.

• We offer a hybrid working model
• A generous pension scheme, with the option to pay up to 7% and employer contributions up to 11.5%,
• 25 days annual leave (rising with service) with a Christmas closure on top, Private medical insurance through BUPA

What will you be doing?

• A core purpose of the role is to shape the creation and oversee the delivery of our marketing strategy, ensuring the Global Assessment Services brand and proposition is relevant and compelling to an international audience
• Lead on market analysis and diagnostics to support the AQA Global team’s understanding of international markets, opportunities and competitive landscape
• Shape the creation and own the delivery of an AQA Global’s marketing strategy to drive planning and delivery
• Define and own AQA Global’s brand strategy, ensuring a strong brand identity that works in harmony with AQA Education, ensuring activities and behaviours drive brand awareness, build brand equity, and clearly reflect AQA Global’s proposition and values
• Lead regional and market-specific marketing initiatives in response to business opportunities in collaboration with sales leads in order to develop the international sales pipeline in accordance with agreed KPIs;

What you’ll need to succeed

• Deep knowledge and experience of marketing strategy and the development and delivery of marketing campaigns;
• Experience in the development and management of a brand strategy;
• Understanding and experience of marketing tools and analytics;
• Hands-on experience of the relationship between marketing and building a pipeline of sales opportunities;
• Experience in setting and managing marketing budgets;
• Ability to lead and motivate individuals and teams
• Understanding and experience of international markets and how marketing approaches should be adapted for different regions and cultural contexts;
• Curious, pragmatic, able to rationalise complex business requirements and can navigate uncertainty and ambiguity as the AQA Global business establishes;

Call to action

We look forward to receiving your CV and covering letter, expressing your interest in this role.

AQA is an equal opportunities employer and welcomes applications from all sections of the community regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

Recruitment Agencies

We have a preferred supplier list (PSL) in place.

Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.

Full Job Description

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