The Role
Lead and build a B2B sourcing team to secure high-quality second‑hand e-bikes from professional partners across France and Southern Europe. Define sourcing strategy, manage partner portfolios and KPIs, deploy partner services, and design scalable sales processes and CRM workflows. Coach the team, drive performance, and travel extensively to support field operations and partner relationships.
Summary Generated by Built In
Upway is the leading platform for certified refurbished e-bikes, operating across Europe and the US. We buy, refurbish, and resell e-bikes with a rigorous technical process, making sustainable mobility more accessible while delivering a seamless, reliable customer experience.
We are looking for our Sales Lead to lead the B2B Sourcing team. Your mission is central to Upway’s growth: building, leading and enabling the team that will secure high-quality second-hand e-bikes from professional partners so we can continuously expand and renew the offering available on our platform.
You and your team will work closely with a wide range of retail partners and will ultimately be responsible for buying the best ebikes at the best price.
Your missions
- Lead the B2B sourcing team: Build, coach, and lead a high-performing B2B sourcing team.
- Define the B2B sourcing strategy: Develop a comprehensive B2B strategy for the France & Southern Europe markets in terms of bike shops portfolio management, partner tiering and allocation, field cadence…
- Own and optimize the team performance : Track and improve key KPIs such as bikes sourced, portfolio growth and activity rate.
- Deploy New Services : As we develop new opportunities to collaborate with our partners (pickup, dropoff, maintenance), lead the deployment on the ground and co-design partner communications (newsletters, point-of-sale materials, etc.).
- Improve sales operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks.
What you will need
- B2B Experience: 7+ years in B2B Sales / Business Development. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
- Leadership: 3+ years of management experience with a proven track record in leading teams and/or building sales structures from the ground up.
- Strategic Mindset: Ability to structure and prioritize the efforts of your teams based on both quantitative and qualitative insights to deliver expected results with maximum efficiency
- Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time across France (and occasionally Southern Europe) to be close to your team and to your partners.
- Languages: Native level in French and professional proficiency in English (for internal reporting). Spanish and/or Italian are a plus.
- A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.
Why Join Upway?
- Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life.
- Autonomy: You are the owner of your territory. We give you the tools, but you build the strategy.
- Growth: Join a Series C scale-up backed by top-tier investors (Sequoia, Exor) during our hyper-growth phase in Europe.
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- 7+ years in B2B Sales / Business Development
- 3+ years management experience leading teams or building sales structures
- Proven ability to define B2B sourcing strategy and manage partner portfolios
- Experience tracking and improving sales KPIs (sourcing volume, portfolio growth, activity rate)
- Experience designing and implementing scalable sales processes and CRM workflows
- Willingness to travel 60-80% across France and occasionally Southern Europe
- Native-level French
- Professional proficiency in English
- Experience in the cycling industry
- Spanish and/or Italian language skills
- Genuine passion for cycling and bikes
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The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
