Head of Growth Marketing

The Area Vice President (AVP) of Sales, East will be responsible for driving hyper-growth customer acquisition and bookings through effective leadership of the regional sales organization. This leader will play a crucial role in talent acquisition, team development, and strategic partnership management while ensuring consistent pipeline generation and revenue achievement.

Our Mission: To stop the exploitations of vulnerabilities, everywhere.

What makes us different: Zafran de-risks 90% of critical vulnerabilities overnight across your hybrid environment and uses your existing security tools to rapidly mitigate and remediate the 10% most likely to be exploited.

​​Who’s behind us: Zafran is backed by Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We’re one of the fastest-growing companies in the industry, scaling to meet demand from the world’s most advanced, security-obsessed organizations.

We’re serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!

Own and scale demand generation

• Develop and execute multi-channel demand generation strategies that drive pipeline and revenue.
• Manage and optimize paid, organic, and lifecycle marketing to maximize growth.
• Partner with sales to align lead generation with pipeline targets and revenue goals. Lead and build scalable growth programs
• Design and execute high-impact marketing campaigns that drive awareness, engagement, and conversions.
• Build a repeatable growth engine, leveraging a mix of digital, content, and outbound marketing.
• Identify opportunities for new channels, new audiences, and new messaging strategies.

Drive substantial revenue growth and pipeline expansion

• Demonstrated ability to scale revenue at early stage companies, playing a key role in accelerating company growth.
• Proven success in constructing and scaling high-performing sales pipelines, ensuring a steady flow of qualified leads to drive predictable revenue outcomes.

Optimize the full-funnel GTM strategy

• Improve lead nurture, conversion rates, and sales enablement to accelerate pipeline velocity.
• Align marketing and sales with precise ICP targeting, messaging, and segmentation.
• Continuously test and iterate on campaign strategies to drive better performance.

Harness AI, data, and automation for scale

• Leverage AI tools to enhance content creation, personalization, and automation.
• Define and track KPIs, budget allocation, and ROI, using insights to drive strategic decisions.
• Establish a growth experimentation framework, continuously testing new channels and messaging.

Requirements

• 8+ years of experience in growth marketing, demand generation, or revenue marketing.
• Proven leadership experience, managing teams and scaling marketing programs in a high-growth SaaS startup.
• Deep expertise in B2B marketing, particularly in a sales-led GTM motion.
• Strong experience with SEO, paid media, content marketing, and ABM to drive pipeline growth.
• Technical proficiency with marketing automation (HubSpot, Marketo), CRM (Salesforce), and attribution tools.
• Data-driven decision-maker, with experience in pipeline forecasting and multi-touch attribution modeling.