Head of Growth Marketing

Reposted 6 Days Ago
Hiring Remotely in US
Remote
Mid level
Artificial Intelligence • Healthtech • Conversational AI
The Role
The Head of Growth Marketing is responsible for brand positioning, B2B demand generation, content creation, and sales enablement, focusing on performance metrics in a remote setting.
Summary Generated by Built In

Florence is the safe AI nurse transforming care in the US — automating care management so clinicians can focus on patients. Scaling fast. generatedhealth.com 

We need a marketer who builds, not manages. Someone who owns brand and drives ABM from day one — and reports direct to the CEO. 

What you'll own: 

  • Brand positioning and messaging
  • B2B demand gen and ABM 
  • Content across email, social, and thought leadership
  • Sales enablement — decks, one-pagers, case studies
  • Marketing performance metrics with full accountability 

What we're looking for: 

  • 3+ years B2B healthtech marketing, with hands-on ABM
  • Strong understanding of US health plans & VBC-enablers
  • We're not looking for years of experience — we want raw drive and intellect
  • Start-up or scale-up experience essential
  • East Coast US preferred 

Full-time. Fully remote. Competitive salary based on experience. Equal opportunity employer. 

Top Skills

Abm
B2B Marketing
Content Marketing
Marketing Performance Metrics
Am I A Good Fit?
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The Company
30 Employees
Year Founded: 2021

What We Do

Meet Florence. The AI nurse revolutionizing patient care across the US &UK. With her personalized clinical conversations, Florence is engaging patients, driving positive behavioral change, and improving health outcomes. Her simplicity and accessibility, paired with human-like interactions powered by evidence-based AI, make her a game-changer in the healthcare industry. Whether patients are in an acute setting, undergoing a procedure, or managing a chronic condition, Florence nudges, motivates and reassures. Available in both Spanish and English, delivered via SMS text message on any phone, she ensures that all populations have access to quality care and support.

Why Work With Us

By automating care coordination and adding Florence as "a dedicated member of the care team," clinicians can maximize efficiencies, deliver better quality care, and intervene earlier at lower cost. This not only keeps a wider population of patients engaged between clinic visits but also helps prevent unnecessary hospitalizations.

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