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Florence is the safe AI nurse transforming care in the US — automating care management so clinicians can focus on patients. Scaling fast. generatedhealth.com
We need a marketer who builds, not manages. Someone who owns brand and drives ABM from day one — and reports direct to the CEO.
What you'll own:
- Brand positioning and messaging
- B2B demand gen and ABM
- Content across email, social, and thought leadership
- Sales enablement — decks, one-pagers, case studies
- Marketing performance metrics with full accountability
What we're looking for:
- 3+ years B2B healthtech marketing, with hands-on ABM
- Strong understanding of US health plans & VBC-enablers
- We're not looking for years of experience — we want raw drive and intellect
- Start-up or scale-up experience essential
- East Coast US preferred
Full-time. Fully remote. Competitive salary based on experience. Equal opportunity employer.
Skills Required
- 3+ years B2B healthtech marketing experience
- Experience with ABM
- Strong understanding of US health plans & VBC-enablers
- Start-up or scale-up experience
What We Do
Meet Florence. The AI nurse revolutionizing patient care across the US &UK. With her personalized clinical conversations, Florence is engaging patients, driving positive behavioral change, and improving health outcomes. Her simplicity and accessibility, paired with human-like interactions powered by evidence-based AI, make her a game-changer in the healthcare industry. Whether patients are in an acute setting, undergoing a procedure, or managing a chronic condition, Florence nudges, motivates and reassures. Available in both Spanish and English, delivered via SMS text message on any phone, she ensures that all populations have access to quality care and support.
Why Work With Us
By automating care coordination and adding Florence as "a dedicated member of the care team," clinicians can maximize efficiencies, deliver better quality care, and intervene earlier at lower cost. This not only keeps a wider population of patients engaged between clinic visits but also helps prevent unnecessary hospitalizations.
