Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.
Head of Global CRM (m/f/d)A full-time position at our Headquarters in Hamburg starting 1st November 2026
Indulge your passion…
- in leading, mentoring, and developing a high-performing, multi-functional global CRM department consisting of specialists spanning CRM technology, lifecycle marketing, and performance analysis.
- in designing and executing seamless global client journeys by translating brand priorities into a cohesive, commercial CRM Campaign Calendar that balances luxury brand storytelling with direct-to-consumer (D2C) performance.
- in defining and driving Montblanc’s global CRM tech roadmap, overseeing system rollouts, CDP integrations, and database hygiene across our CRM tech stack (Salesforce, SAP CRM, GCP, Looker) while ensuring absolute data security and GDPR compliance.
- in owning and optimizing overall CRM KPIs, including email/SMS performance, database health, customer retention, and lead generation, while implementing advanced attribution modelling to prove CRM’s business value and maximize the ROI of your campaign budget.
- in directing key cross-functional strategic projects and innovative CRM initiatives across multiple global teams and stakeholders to continuously elevate the luxury client experience and pioneer new engagement methods.
You’ll have…
- a passion for luxury, a strategic mindset, and a deeply analytical, commercial focus, being equally comfortable speaking the language of database architects, creative campaign managers, and executive business stakeholders.
- a degree in Business Administration, Marketing, International Management, or a related field.
- 8+ years of experience in CRM, Direct Marketing, and Marketing Automation, with a proven track record within the luxury, premium retail, or consumer goods sectors.
- 3+ years of experience successfully managing, structuring, and developing multi-disciplinary teams, ideally bridging both technical and creative/marketing profiles.
- a deep understanding of enterprise CRM suites, specifically Salesforce (Marketing Cloud, Service Cloud), SAP CRM, and GCP/Looker, with experience in Customer Data Platforms (CDP) or Identity Resolution being a strong plus.
- a strong strategic and analytical mindset with a commercially focused approach, alongside excellent stakeholder management skills capable of communicating technical concepts to business partners and vice versa.
- fluency in English (written and spoken), with German and other European languages highly valued.
In a culture that…
- has combined tradition with a pioneering spirit for over 100 years
- extends its innovative approach far beyond product development
- brings together individuality, enthusiasm and the joy of creativity
- is cosmopolitan, vibrant and diverse
- invites you to go above and beyond as part of a team
- is willing to allow you to develop it, shape it and leave your mark on it
In return, you’ll get…
- an international environment and good development opportunities
- flexible working hours
- site services such as: Canteen, on-site café and laundry service
- company sports and other health programs
- discounted Urban Sports membership
- a subsidized ticket for local public transport (HVV-ProfiTicket)
- an employee car park and charging stations for electric vehicles
- special conditions on Montblanc products and products from other Group brands
- employee benefits portals
- 30 days' holiday
- regular events for employees
- various further training opportunities
In short: Indulge your passions based on your talents and abilities in an inspiring and diverse culture that is characterised by employee recognition and support. Experience all this with us.
We look forward to receiving your application and to meeting you! The HR team
Skills Required
- Degree in Business Administration, Marketing, International Management, or a related field
- 8+ years of experience in CRM, direct marketing, and marketing automation
- Experience within luxury, premium retail, or consumer goods sectors
- 3+ years of experience managing, structuring, and developing multidisciplinary teams
- Deep understanding of Salesforce Marketing Cloud, Salesforce Service Cloud, SAP CRM, and GCP/Looker
- Experience with Customer Data Platforms or Identity Resolution
- Strategic, analytical, and commercially focused mindset
- Excellent stakeholder management and communication skills
- Fluency in written and spoken English
- German and other European language fluency
What We Do
Richemont is a leading luxury goods group that owns prestigious Maisons recognised for excellence in jewellery, watches, fashion and accessories. Its central and regional functions guide, support and challenge these Maisons and businesses, helping them design timeless creations and innovative services while preserving their unique heritage. The Group also helps them thrive in new and existing markets, maintain high service standards and embed sustainable practices across operations.
