Head of CRO & Lifecycle

Posted 20 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
Senior level
Healthtech • Information Technology • Software
The Role
Own the full customer journey from acquisition through membership, including ecommerce, landing pages, offers, quizzes, personalization, lifecycle programs, conversion funnels, and experimentation. Set growth strategy while personally shipping hypotheses, experiments, and improvements. Partner cross-functionally with Growth, Product, Brand, and Creative teams, using customer insights and quantitative analysis to prioritize opportunities and optimize conversion.
Summary Generated by Built In

We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership.

About the role

As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.

What you’ll own

• The end-to-end customer journey from acquisition touchpoint through membership

• Website and landing page conversion strategy and execution

• Offer strategy, packaging, positioning, and testing

• Quiz and personalization pathways that connect customer needs to the right experience

• Lifecycle programs for prospects who show intent but do not immediately become members

• A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning

• Cross-functional execution with Growth, Product, Brand, Creative, and other teams

What we’re looking for

• 5–8+ years of relevant experience, with scope comparable to a traditional director-level role

• Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel

• A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows

• Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences

• Strong quantitative instincts and comfort using data to prioritize and evaluate work

• A hands-on builder who can set direction, move quickly, and collaborate across functions

This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it.

About Superpower

Superpower is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below:

  • superpower.com/series-a

  • Superpower Overview

  • Culture at Superpower


Company Philosophies

  • We are all here to genuinely do our life’s best work

  • Insanely high talent bar, never settling. A players only (see Steve Jobs)

  • We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first

  • We aim to set the gold standard for team health culture on the planet — live the ethos!

Investors

  • Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)

  • 8VC (leading health and bio investor)

  • Evan Moore (Founder of Doordash; Partner at Khosla Ventures)

  • Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)

  • Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)

  • Arielle Zuckerberg (active angel, tech leader, relatively famous brother)

  • Cameron & Tyler Winklevoss

  • Susa Ventures (tier 1 healthcare VC)

  • Bond Capital (General Partner Jay Simons' early-stage fund within Bond)

  • Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)

  • Influencers

    • Shaan Puri (angel and podcast host of my first million)

    • Brooke Monke (50 million followers across socials)

    • Logan Paul

    • Steve Aoki

    • Justin Mares (founder of Truemed)

    • Giannis Antetokounmpo

    • Kylian Mbappé

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.

Skills Required

  • 5-8+ years of relevant experience at a scope comparable to a traditional director-level role
  • Deep experience in ecommerce, conversion rate optimization, lifecycle, or growth
  • Experience owning more than one part of the customer funnel
  • Track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
  • Excellent commercial judgment and ability to turn customer insight into clear hypotheses and experiences
  • Strong quantitative instincts and comfort using data to prioritize and evaluate work
  • Ability to set direction, move quickly, build hands-on, and collaborate cross-functionally

Superpower Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Superpower and has not been reviewed or approved by Superpower.

  • Healthcare Strength Premium medical, dental, and vision insurance is advertised, with some materials indicating employer‑paid coverage. Feedback suggests this level of coverage is notable for a venture‑backed startup.
  • Wellbeing & Lifestyle Benefits Included Superpower blood testing and a $2,000 annual health‑credits stipend are highlighted, alongside perks like meals on select office days and flexibility for exercise/hours. Feedback suggests these health‑first perks are unusually robust for a growth‑stage firm.
  • Leave & Time Off Breadth Unlimited PTO and additional leaves (e.g., bereavement) are explicitly called out. Feedback suggests time‑off policies are positioned generously relative to early‑stage norms.

Superpower Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Glenville, NY
148 Employees
Year Founded: 2023

What We Do

Superpower offers a digital health platform and clinic focused on personalized healthcare, integrating comprehensive diagnostics, personalized care plans, and health tracking tools with an emphasis on prevention.

Similar Jobs

CoreWeave Logo CoreWeave

Engineering Manager

Cloud • Information Technology • Machine Learning
In-Office
4 Locations
1450 Employees
182K-242K Annually

Shield AI Logo Shield AI

Engineer II, Battery Test (R5954)

Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
In-Office
2 Locations
96K-170K Annually

Shield AI Logo Shield AI

Principal Engineer

Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
In-Office
San Diego, CA, USA
210K-310K Annually

Shield AI Logo Shield AI

Infrastructure Engineer

Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
In-Office
3 Locations
141K-212K Annually

Similar Companies Hiring

Kepler  Thumbnail
Artificial Intelligence • Fintech • Software
New York, New York
9 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees
Revel.io Thumbnail
Aerospace • Hardware • Robotics • Software
US
50 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account