Job Title: Head of E-Commerce
Location: Field Based
Contract and working pattern: 37.5 hours per week - Permanent
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for…
We’re looking for an ambitious and visionary Head of E-Commerce to spearhead our digital and E-Commerce transformation within AG Barr. As Head of E-Commerce, you will be leading one of our most important channels within the business and will build and implement a long term strategy, anchored around scaling profitably and capitalising on the E-Commerce channel’s organic growth. This role requires strong team leadership, strategic thinking, complex problem solving, deep commercial understanding, strong negotiation skills and the ability to build and maintain strategic relationships with our E-Commerce customers to drive mutually beneficial results. The primary focus of the role is managing the profitable scale up of our Amazon business, whilst working to continue growth across Grocery.com, unlocking additional routes to market and embedding our E-Commerce Performance strategy across the business.
As our Head of E-Commerce, you will:
- Lead Strategy Development: Set the overarching online growth strategy, driving profitable expansion of existing business (Amazon, Ocado, Grocery.com) as well as pioneering white space strategy (TikTok Shop, Quick Commerce etc) and embedding E-Commerce Performance strategy
- Drive Team Growth and Development: Manage, lead and develop a high performing team of 5, with scope to grow as our E-Commerce business accelerates
- Scale Amazon Profitably: Define and execute a profitable multi-platform Amazon growth strategy across 1P, 3P, Amazon Fresh, Business and Pan-EU expansion
- Drive Pureplay and Grocery.com Performance: lead and set direction for delivery of ambitious growth plans across existing (Ocado / Grocery.com) and new / emerging routes to market (TikTok shop / Quick Commerce / D2C etc)
- Master Commercial and Operational Execution: Lead and set direction for complex AVN / JBP negotiations, manage CPI implementations and resolve operational frictions (chargebacks, catalogue optimisations, supply chain programmes)
- Drive the E-Commerce Performance Agenda: partner with the Retail Sales Team to drive best in class performance across UK Grocery platforms (Tesco, Sainsbury’s, Asda, Morrisons etc) and implement standardised execution playbooks for online promotional mechanics, activation strategy, digital shelf excellence and drive share of search
- P&L and Commercial Governance: Deliver full E-Commerce P&L including volume, trade spend, terms, forecasting accuracy, online media budgets and monthly reporting
- Reporting and Tracking: Establish robust tracking and reporting rhythms to track KPIs across sales accounts and E-Commerce Performance metrics, to share with the business and use for continual optimisation
- Educate and Influence: Act as the internal champion for E-Commerce, sharing insight, knowledge and expertise of E-Commerce across to business to drive understanding and digital commerce best practice, across the cross functional team and beyond
What you’ll bring…
- Proven E-Commerce Leadership: Significant commercial E-Commerce experience, ideally in an FMCG environment, with a strong track record of P&L ownership and team management
- Amazon Expertise: deep expertise navigating Amazon 1P, 3P, Pan EU models, trade terms and operational workflows
- Multi Channel Breadth: Knowledge and experience of working and winning with Grocery.com accounts, and familiarity with other routes to market such as: TikTok Shop, Quick Commerce
- Commercial Acumen and Negotiation: Sharp financial skill, category-led selling experience and proven ability to lead complex commercial negotiations (AVNs, CPIs, JBPs)
- Digital Media Fluency: Understanding of Amazon Ads and digital retail media is advantageous
- E-Commerce Performance Experience: Knowledge and experience of E-Commerce Performance programmes e.g: digital shelf optimisation, sponsored search etc
- Cross-Functional Influence: Proven success in managing senior-level relationships internally and externally. Ability to influence decision-makers and effectively present at various organisational levels
- Energy and Ambition: A proactive, growth oriented mindset with the drive to lead exciting, transformational change!
You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 6th November
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Skills Required
- Significant commercial e-commerce experience, ideally in an FMCG environment
- Proven P&L ownership and team management experience
- Deep expertise with Amazon 1P, 3P, Pan-EU models, trade terms and operational workflows
- Experience working with Grocery.com accounts
- Familiarity with TikTok Shop and Quick Commerce routes to market
- Strong financial, category-selling and complex commercial negotiation skills, including AVNs, CPIs and JBPs
- Understanding of Amazon Ads and digital retail media
- Experience with e-commerce performance programs such as digital shelf optimization and sponsored search
- Experience managing senior internal and external relationships and influencing decision-makers
- Proactive, growth-oriented mindset and ability to lead transformational change
- Ability to demonstrate AG Barr behaviors: Honest, Accountable, Connected and Brave
What We Do
We are a UK-based branded multi beverage business that is ambitious and value driven, with strong consumer focus,. We are brand owners and builders, offering a diverse and differentiated portfolio of brands that people love. The company was established over 145 years ago in Scotland. At our core is the Barr Soft Drinks division, home to some of the UK’s most loved soft drinks brands. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, Barr Soft Drinks’ brands offer people a choice of great tasting products and bring exciting innovation to the market, available across multiple channels. Our FUNKIN business operates within the exciting and growing cocktail market. Real fruit means authentic taste and FUNKIN believes that to shake the best cocktail you have to use the best ingredients. That’s why they use the best fruit to create their premium products, famous amongst top bartenders. Now the UK’s number 1 cocktail brand FUNKIN provides innovative and unique purées, syrups, mixers and ready to drink cocktails, for behind the bar and at home. Our BOOST business is always looking for new trends and to appeal to the evolving tastes of drinkers. Proud to offer an exciting range of flavours across several functional drinks categories - Energy Stimulation, Sport and Iced Coffee - BOOST enjoys a very strong position within the UK independent retail channel and has an exclusive sales and distribution partnership with the fruit drinks brand RIO. MOMA uses a blend of the highest quality wholegrain jumbo oats that give its oat drinks a full-bodied flavour and its porridge a distinctively creamy texture. MOMA believes in crafting simple, natural ingredients into food and drink that tastes. AG Barr’s simple, effective and profitable business model - making, moving, marketing and selling - is supported by strong partnerships, talented people and responsible actions.
