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Our mission is to create a modern work experience that empowers organizations to be remarkable.
The Role
The Head of Digital Acquisition will lead HiBob's global paid growth engine, optimize paid media campaigns, mentor a team, and drive pipeline growth across segments.
Summary Generated by Built In
Job Description
About Us
HiBob is transforming how modern companies manage their people and operations, bringing HR, Finance, managers, and employees together in one AI-powered system designed for the realities of today's world of work. From people management and engagement to workforce planning and business insights, Bob helps organizations operate more efficiently, make smarter decisions, and build stronger cultures at scale. Today, more than 5,000 companies worldwide choose HiBob to power their people operations.
About You
You're a senior individual contributor who thinks like an engineer and operates like a media buyer. You build systems that make entire teams better.
Job Requirements
Job Responsibilities
Build HiBob's AI-Powered Paid Acquisition Engine
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive Total Reward offer including:
Financial & Equity Incentives
About Us
HiBob is transforming how modern companies manage their people and operations, bringing HR, Finance, managers, and employees together in one AI-powered system designed for the realities of today's world of work. From people management and engagement to workforce planning and business insights, Bob helps organizations operate more efficiently, make smarter decisions, and build stronger cultures at scale. Today, more than 5,000 companies worldwide choose HiBob to power their people operations.
About You
You're a senior individual contributor who thinks like an engineer and operates like a media buyer. You build systems that make entire teams better.
Job Requirements
- 5+ years of hands-on paid acquisition experience in B2B SaaS, with deep operational expertise across Google, LinkedIn, and Meta. You've personally built, scaled, and optimized campaigns, with a strong understanding of performance drivers across the funnel.
- Proven experience building AI-powered paid media capabilities, including automation, intelligent bidding, audience modeling, dynamic creative optimization, or similar systems that extend beyond platform-native automation.
- A builder's mindset. You're energized by ambiguity, prefer creating processes over inheriting them, and instinctively turn one-off wins into repeatable systems.
- Experience owning budget allocation, forecasting, and ROI management across multi-channel, multi-market investments.
- Strong expertise in attribution, analytics, and reporting, with the ability to translate complex data into clear, defensible recommendations.
- A track record of driving pipeline growth through paid search and paid social, with a relentless focus on experimentation and optimization.
- Excellent project management skills and the ability to manage multiple initiatives in a fast-moving environment.
Job Responsibilities
Build HiBob's AI-Powered Paid Acquisition Engine
- Develop and scale AI-driven campaign management infrastructure and workflows.
- Implement automated bidding, audience modeling, and optimization frameworks.
- Drive Dynamic Ad & Landing Page Generation and Testing.
- Evaluate and operationalize AI tools that improve performance, efficiency, and scalability.
- Manage paid acquisition across assigned regions and channels.
- Own campaign strategy, execution, optimization, and reporting.
- Lead media planning for global and regional campaigns, ensuring investment aligns with business priorities, market opportunities, and pipeline goals.
- Partner with Regional Marketing, Creative, Web, and RevOps to drive pipeline and revenue growth.
- Deep hands-on experience with Google Ads and LinkedIn Ads is required.
- Own budget allocation across channels, regions, and segments.
- Continuously optimize budget allocation, pacing, and investment mix to maximize pipeline, improve efficiency, and drive the highest return on marketing spend.
- Recommend investment shifts based on performance and growth opportunities.
- Lead experimentation across campaigns, audiences, landing pages, and funnels.
- Translate performance, market, and competitive insights into action.
- Connect paid media performance to pipeline and revenue outcomes.
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive Total Reward offer including:
Financial & Equity Incentives
- Equity Plan: Participation in the Company Share Options Plan
- Social Contributions and Keren Hishtalmut
- Employee Referral Program: $2,500 for each successful hire
- Wolt Benefit (meal card): ₪1,000 per month
- Private Health Insurance: Comprehensive premium medical coverage
- Sick Leave: Full payment from the first day of illness
- Wellness Benefits: Annual Headspace subscription and dedicated wellness programs
- Preventive Screening: Health screenings for employees aged 40+
- Paid Time Off: Competitive paid time off policy
- HiBaby: 3 weeks of additional fully paid bounding time for new parents
- Bob Balance Days: 4 additional company-wide "long weekend" days (one per quarter)
- Social Impact: 2 paid days per year for volunteering and social contribution
- Work from Anywhere: Temporary remote work option for up to 2 months (available after 6 months of tenure).
- Birthday Day Off: Enjoy a day off during your birthday month
- Hybrid Model: A flexible balance between office and home-based work
- Home Office Allowance: One-time stipend to ensure an ergonomic and productive home setup
- Transportation: Monthly travel allowance or parking arrangements
- Pet-Friendly: Dog-friendly office environment to support a stress-free workplace
- Social Events: Regular team-building and company-wide events, both local and global
- Professional Growth: A culture built on precision, performance, and ambitious career scaling
Skills Required
- 5+ years of experience in paid acquisition within a B2B SaaS environment
- 3+ years of experience leading and managing a team
- Strong strategic and operational understanding of major paid media platforms
- Experience in A/B testing, CRO techniques, and performance optimization
- Strong analytical and performance marketing mindset
What the Team is Saying
Giovanna
Sr Account Executive
Alex
VP Corporate Marketing
Latisha
Sales Development Manager
Rebecca
Talent Acquisition Partner
Ana
Customer Experience Team Leader
Ashley
Office and Experience Manager
HiBob Compensation & Benefits Highlights
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Affordable Benefits — Employer-paid employee-only medical/dental/vision and $0-cost medical plan options indicate low out-of-pocket healthcare for core coverage, with EAP/mental-health support also available. Built-in flexibility through FSA/HSA further supports affordability across different plan choices.
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Retirement Support — A 401(k) with company match and immediate vesting strengthens retirement readiness from the start. Equity grants at hire complement long-term financial security.
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Leave & Time Off Breadth — PTO in the ~18–20 day range, two volunteer days, a birthday day off, company holidays, and quarterly Bob Balance Days provide multiple avenues for rest and recharge. The company-wide nature of Balance Days helps employees disconnect without returning to a backlog.
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The Company
What We Do
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Huel, What3words, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Why Work With Us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
Gallery
HiBob Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We love collaborating and connecting with our team members in person and we hope you do too. Our team spends 2-3 days per week in our NYC office.
Typical time on-site:
2 days a week
