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The Role
The Head of Digital Acquisition will lead HiBob's global paid growth engine, optimize paid media campaigns, mentor a team, and drive pipeline growth across segments.
Summary Generated by Built In
Job Description
About Us HiBob is transforming how modern companies manage their people and operations, bringing HR, Finance, managers, and employees together in one AI-powered system designed for the realities of today's world of work. From people management and engagement to workforce planning and business insights, Bob helps organizations operate more efficiently, make smarter decisions, and build stronger cultures at scale. Today, more than 5,000 companies worldwide choose HiBob to power their people operations.
About You
This isn't a traditional Performance Marketing role.
We're looking for a strategic, hands-on marketer who combines performance marketing expertise with a builder's mindset. You'll own global paid acquisition while leveraging AI, automation, and experimentation to drive scalable growth.
Working closely with Marketing, Product, RevOps, Creative, and Data teams, you'll build smarter acquisition strategies, optimize performance across multiple markets, and help define how AI transforms modern marketing.
Job Requirements
Must Have
Job Responsibilities
Drive Global Performance Marketing
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive Total Reward offer including:
Financial & Equity Incentives
About Us HiBob is transforming how modern companies manage their people and operations, bringing HR, Finance, managers, and employees together in one AI-powered system designed for the realities of today's world of work. From people management and engagement to workforce planning and business insights, Bob helps organizations operate more efficiently, make smarter decisions, and build stronger cultures at scale. Today, more than 5,000 companies worldwide choose HiBob to power their people operations.
About You
This isn't a traditional Performance Marketing role.
We're looking for a strategic, hands-on marketer who combines performance marketing expertise with a builder's mindset. You'll own global paid acquisition while leveraging AI, automation, and experimentation to drive scalable growth.
Working closely with Marketing, Product, RevOps, Creative, and Data teams, you'll build smarter acquisition strategies, optimize performance across multiple markets, and help define how AI transforms modern marketing.
Job Requirements
Must Have
- 5+ years of hands-on Performance Marketing experience in B2B SaaS.
- Strong expertise in Google Ads and LinkedIn Ads.
- Experience managing multi-market acquisition budgets.
- Strong analytical skills with deep knowledge of attribution, reporting, and performance optimization.
- A proven track record of driving pipeline and revenue growth.
- Experience integrating AI into marketing workflows.
- Experience building automation or scalable operational processes.
- Experience working in a global SaaS environment.
- Think like a builder, not just an operator.
- Love experimentation and continuous optimization.
- Use AI to work smarter and scale faster.
- Take ownership and enjoy solving complex growth challenges.
- Focus on business impact, not just campaign metrics.
Job Responsibilities
Drive Global Performance Marketing
- Own strategy, execution, and optimization across Google Ads, LinkedIn Ads, and other paid channels.
- Manage budgets across multiple regions to maximize pipeline, revenue, and ROI.
- Partner with cross-functional teams to align acquisition efforts with business goals.
- Leverage AI to improve campaign optimization, audience targeting, reporting, and workflow automation.
- Evaluate and implement new AI tools that increase efficiency and performance.
- Build scalable processes that enable the team to move faster and make smarter decisions.
- Lead testing across campaigns, creatives, audiences, and landing pages.
- Turn insights into repeatable best practices that continuously improve acquisition performance.
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive Total Reward offer including:
Financial & Equity Incentives
- Equity Plan: Participation in the Company Share Options Plan
- Social Contributions and Keren Hishtalmut
- Employee Referral Program: $2,500 for each successful hire
- Wolt Benefit (meal card): ₪1,000 per month
- Private Health Insurance: Comprehensive premium medical coverage
- Sick Leave: Full payment from the first day of illness
- Wellness Benefits: Annual Headspace subscription and dedicated wellness programs
- Preventive Screening: Health screenings for employees aged 40+
- Paid Time Off: Competitive paid time off policy
- HiBaby: 3 weeks of additional fully paid bounding time for new parents
- Bob Balance Days: 4 additional company-wide "long weekend" days (one per quarter)
- Social Impact: 2 paid days per year for volunteering and social contribution
- Work from Anywhere: Temporary remote work option for up to 2 months (available after 6 months of tenure).
- Birthday Day Off: Enjoy a day off during your birthday month
- Hybrid Model: A flexible balance between office and home-based work
- Home Office Allowance: One-time stipend to ensure an ergonomic and productive home setup
- Transportation: Monthly travel allowance or parking arrangements
- Pet-Friendly: Dog-friendly office environment to support a stress-free workplace
- Social Events: Regular team-building and company-wide events, both local and global
- Professional Growth: A culture built on precision, performance, and ambitious career scaling
Skills Required
- 5+ years of experience in paid acquisition within a B2B SaaS environment
- 3+ years of experience leading and managing a team
- Strong strategic and operational understanding of major paid media platforms
- Experience in A/B testing, CRO techniques, and performance optimization
- Strong analytical and performance marketing mindset
HiBob Compensation & Benefits Highlights
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Healthcare Strength — U.S. materials describe employee-only medical, dental, and vision as 100% subsidized, with $0-cost plan options and mental-health resources available. Coverage breadth includes life and disability insurance along with wellness initiatives such as Headspace subscriptions and a Global Wellness Week.
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Retirement Support — A 401(k) is available from day one with a company match commonly cited at 3% and immediate vesting. Early eligibility and a predictable match strengthen the financial foundation for new hires.
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Parental & Family Support — Policies highlight up to 15 weeks paid pregnancy/disability recovery for birth‑giving parents and 12 weeks paid Baby Bonding leave for all parents, plus a one‑month ramp‑back at 80% hours/100% pay. Additional supports such as a return‑to‑work program and an onsite Mother’s Room are also noted.
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The Company
What We Do
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Huel, What3words, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Why Work With Us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
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HiBob Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We love collaborating and connecting with our team members in person and we hope you do too. Our team spends 2-3 days per week in our NYC office.
Typical time on-site:
2 days a week
