Head of CRM

We are looking for a Head of CRM to take ownership of engagement and retention strategy across multiple global markets. This is a leadership role that combines strategic vision with operational excellence, driving performance through data, processes, and team enablement.

The position is opened in two locations - Valencia, Spain and Warsaw, Poland (relocation is provided by the company).

Responsibilities:

• Data-Led Strategy: Use data as the foundation for decision-making, ensuring campaigns, promotions, and processes are fully insight-driven and performance-tested.
• Promotional Management: Plan, align, and execute complex promotional calendars with hundreds of events across multiple regions.
• Empowerment Through Data: Develop frameworks and training to enable teams to self-serve insights and make confident, data-driven decisions.
• Leadership & Coaching: Manage and grow a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.
• Operational Excellence: Streamline CRM workflows, define scalable processes, and introduce automation to increase efficiency and output quality.
• Cross-Functional Collaboration: Work closely with BI and other CRM teams to ensure a coordinated approach to customer engagement.

Requirements:

• CRM Expertise: 5–7+ years of experience in CRM, with a strong background in .com markets and high-volume player databases.
• Data Fluency: Advanced knowledge of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.
• Enablement Mindset: Experience building frameworks that empower teams to act independently on insights.
• Leadership Experience: Proven ability to lead large, geographically distributed teams of 20+ people, set a clear vision, and develop talent.
• Agility & Ownership: Proactive, hands-on, and accountable, with a strong drive for continuous improvement.
• Communication Skills: Able to present strategies and insights clearly to technical and non-technical audiences.
• Efficiency-Driven: Strong background in process design and scalable CRM operating models.
• Language proficiency: at least upper-intermediate level of English.

What’s in it for you:

• Strategic leadership role in a fast-growing, multi-brand environment.
• Opportunity to design and implement global CRM frameworks and processes.
• Competitive compensation package.
• Relocation support to Spain/Poland if required.
• Career development opportunities in a data-driven, high-growth organization.
• A collaborative, international team culture with emphasis on performance and innovation.