We’re searching for a senior leader to obtain the Head of Sports CRM role. In this role you will shape and execute the full Sports CRM vision – from segmentation strategy and personalised engagement to retention performance across global markets. This role is perfect for someone who understands the complexity of sports calendars, thrives on real-time decision-making, and knows how to turn fan behaviour into commercial results.
The position is opened in Valencia, Spain (relocation is provided by the company).
Responsibilities:
- Build a sports-first engagement strategy that reacts to real events, odds shifts, competitions and local market specifics.
- Drive lifecycle optimisation and player retention for high-volume sports audiences across brands and GEOs.
- Create advanced segmentation and predictive models tailored to sports behaviour, frequency, risk, and value tiers.
- Oversee sports promotional architecture – calendars, bonus logic, automated journeys, risk and regulatory constraints.
- Introduce automation and scalable playbooks so teams can act fast during peak events without sacrificing quality.
- Coach and expand a strong CRM function – analysts, execution specialists and regional coordinators.
- Build tight collaboration with Trading, Product, BI, and Marketing to maximise cross-team impact.
- Own CRM performance KPIs and continuously improve through experimentation and clear reporting.
Requirements:
- 5–7+ years in CRM, ideally with significant Sportsbook exposure in .com markets.
- Strong command of:
- segmentation and predictive modelling
- AB/Multivariate testing
- promotion personalisation
- performance analytics / KPI ownership
- Experience leading large and distributed teams (20+), including mentoring and capability building.
- A proactive, operational mindset – strong ownership, fast execution, and a drive to improve what doesn’t work.
- Ability to communicate clearly with both technical and commercial stakeholders.
- Solid background in process improvement and scalable CRM tooling.
- English level: Upper-Intermediate or higher.
What’s in it for you:
- Full control over Sports CRM strategy in a multi-brand, international environment.
- The chance to build global frameworks that influence millions of sports bettors.
- Competitive package and relocation support to Spain.
- A culture that rewards initiative, collaboration, and data-driven decision-making.
- Clear growth opportunities in a fast-scaling business.
Skills Required
- 5-7+ years in CRM, ideally with significant Sportsbook exposure
- Strong command of segmentation and predictive modelling
- Experience leading large and distributed teams (20+)
- Strong ownership and execution ability
- Ability to communicate clearly with technical and commercial stakeholders
What We Do
Consulting company aimed at start ups and midsize businesses. We help companies achieve long term growth worldwide. Our services include: recruitment, business consultancy, networking.
