About the role
We are looking for an experienced Digital Marketing Manager - CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA). You will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.
This is not a hands-on admin or developer role. The ideal candidate understands how Marketo (or similar marketing automation platforms) interacts with Salesforce, translates global setups into practical regional use, and drives actionable insights from data.
Key responsibilities:
Marketing Automation & CRM
• Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.• Translate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.• Support lead lifecycle management, campaign automation, and audience segmentation.• Guide regional adoption of global marketing automation workflows and CRM processes.• Ensure platforms are used to drive engagement, pipeline, and revenue.
Data, Governance & Insights
• Oversee data quality, integrity, and governance across marketing automation and CRM systems.• Monitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.• Ensure GDPR compliance and support consent management across EMEA.• Serve as the main contact for data-related questions in the region.
Performance & Analytics
• Define KPIs and measurement frameworks with marketing teams.• Track campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.• Support reporting and dashboards for transparency and actionable insights.
Digital Marketing Responsibilities
• SEO: On-page optimization, keywords, metadata, and technical SEO coordination.• SEM: Paid search execution, optimization, and performance reporting.• Social Media Marketing: Coordination of organic and paid campaigns with regional teams.• Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.• Data & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.• Influencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.• Programmatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.• Web UX/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.
What you bring:
• 4+ years in Marketing Operations, Marketing Automation, or CRM.• 5+ years across digital marketing responsibilities as described above.• Hands-on experience with Salesforce and Marketo (or similar platforms).• Strong understanding of lead lifecycle management, campaign automation, and funnel optimization.• Experience with attribution models, reporting dashboards, and generating actionable data insights.• Familiarity with APIs, middleware, and system integrations (not expected to develop).• Ability to work cross-functionally and translate EMEA business needs into global initiatives.• Comfortable in a large, matrix organization.• Highly analytical, detail-oriented, and committed to operational excellence.• Experience supporting large-scale events is a plus.
This role has an EMEA scope, with flexibility on the hiring location based on where the successful candidate is based
Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Req ID: 780933
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What We Do
Ericsson builds the digital connectivity the world relies on. Our technology underpins the mobile networks, platforms, and systems that billions of people, businesses, and societies depend on every day. We are a global leader in communications technology, delivering mobile network infrastructure, cloud software, and wireless connectivity solutions for service providers and enterprises worldwide. Our networks support connectivity across 180+ countries, helping power everyday communication as well as critical digital services at global scale. Connectivity has evolved far beyond consumer mobile use. Today, nearly 80% of the world’s population accesses the internet via mobile networks, and Ericsson is helping shape what comes next. We are advancing 5G and 5G Advanced, developing network APIs that open connectivity to the global developer ecosystem, and applying automation and AI to make networks more intelligent, efficient, and resilient. Ericsson was the first company to launch live 5G networks on five continents, and our 5G platform is now commercially live in 150+ networks across 60+ countries. We also support more than 36,000 enterprise customers, enabling secure, high-performance connectivity for industries such as manufacturing, aviation, logistics, utilities, and public safety, where reliability and performance are mission critical. Innovation is central to how we work. Ericsson has approximately 28,000 employees in research and development, backed by one of the strongest intellectual property portfolios in the industry with 60,000+ granted patents. Our engineers, researchers, and technologists work across 100+ global R&D sites, helping define how networks evolve and how digital infrastructure is built for the long term. As the world moves toward a mobile-first, AI-powered, and cloud-driven future, connectivity becomes the foundation for digital transformation across every industry. Ericsson is building that foundation, shaping the future of digital connectivity through technology that operates at global scale and supports real-world impact, today and for what comes next.
Why Work With Us
Ericsson is a place for people who want to work on technology that powers everyday life. You’ll contribute to large-scale systems used every day, tackle complex challenges in live environments, and keep developing your skills and career in your own vision.
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