Head of Creative Marketing

Hello! We're Teya.

Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.

At Teya we believe small, local businesses are the lifeblood of our communities.

We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.

We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.

We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.

Become a part of our story.

We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.

The Mission

Teya serves small and medium businesses across 9 European markets with payments, business banking, savings, capital and software — helping busy owner-operators run and grow their businesses with less friction and more control. As Head of Creative, your mission is to build a distinctive, high-performing creative engine that turns this into work merchants instantly recognise, trust and act on — across paid performance, owned/organic content, and our hyperlocal engine.

You'll lead a function built for the AI-first era: small in human headcount, large in output, with an agent layer that lets one good idea become twenty variants in nine markets by the end of the week.

What you'll do

Creative strategy & brand platform

• Define and continuously evolve Teya's brand platform (positioning, narrative, visual and verbal identity) so it works across our SMB audience and the full multi-product suite.

• Translate business and product strategy into sharp creative briefs and campaign territories teams execute against repeatedly, not as one-offs.

• Partner with Product Marketing, Pricing, Channels and regional teams so creative is tightly aligned to commercial priorities — acquisition, activation, cross-sell, retention, win-back, channel build.

The Creative OS — paid performance creative engine

• Own and operate the creative OS: matrix-driven brief design (Funnel × Format × Messaging Angle), brief-to-kill workflow, daily/weekly/monthly cadence, hook-rate kill discipline.

• Direct the AI creative system — brief it, curate its output, kill what doesn't work. Volume measured in hundreds of ads per month across multiple formats and sourcing channels.

• Run the learning loop: every ad logged with hypothesis and result; patterns surfaced weekly, cross-market test nominations monthly. Month 12 is smarter than Month 1 because of this loop.

The hyperlocal engine

Our main engine for scaling is hyperlocal campaigns — seasonal flights across hospitality-dense cities in our European footprint, each one a coordinated paid + content + activation play. Your team produces the hyperlocal creative for it: city-specific assets, real local merchant stories, market-adapted hooks. This is one of our biggest creative commitments and you own its delivery.

• Build in-house production capability so hyperlocal creative isn't bottlenecked by external agencies — agencies retained for hero brand work only.

• Ensure cross-market adaptation isn't machine-translation: respect cultural nuance, local proof points, claim norms.

Team, operations & governance

• Build a high-performing, multi-disciplinary creative and content team that blends a small in-house core with agents and external partners.

• Own the creative governance model: briefing template, compliance pre-screen, claims database discipline, brand consistency × local nuance.

• Manage agency, creator and UGC partner relationships against sharp briefs and clear performance bars.

How you work — AI-first

At Teya, we operate as an AI-first growth organisation: humans set strategy, judgement and merchant relationships; AI agents handle volume, signal, drafts and orchestration. We're not hiring people who use AI to do the same things faster — we're hiring people who restructure how the work gets done.

What this means for your application

• Bring your stack. We expect candidates to come with their own AI agent setup — the workflows, prompts, custom GPTs, Claude projects, MCP integrations or n8n flows you've built to multiply your own output. Show us how you've replaced manual toil with leverage.

• Build, don't just use. We hire people who can spec an agent, brief it, test it and ship it — not people who wait for someone else to build the tool. You don't have to be technical, but you have to be agentic.

• AI portfolio in the interview. Be ready to walk us through 2–3 specific examples where AI multiplied your work — what you built, what it replaced, what you learned, and how you'd port that into Teya's stack.

You'll likely have

• 8–12+ years in creative, brand or marketing roles with a track record of leading work that drives commercial outcomes in fintech, SaaS, e-commerce or adjacent B2B/B2C2B.

• Owned the creative and brand platform for a scaling company before — not just executed someone else's playbook. You can talk through how your work moved the numbers.

• Deep craft in creative and storytelling — you know what great looks like in copy, design and motion, and have a portfolio of strong ideas across digital channels and formats.

• Comfortable operating at the intersection of brand and performance — collaborating closely with paid performance on briefs, testing and creative optimisation, not treating them as separate worlds.

• Multi-European-market experience — you understand how to adapt creative and messaging for different cultures, regulations and channel realities without fragmenting the brand.

• Strong leader and collaborator — clear, actionable feedback, high bar held pragmatically, trust with senior stakeholders across Product, Marketing, Commercial and Operations.

• Data-literate and experiment-minded — comfortable reviewing creative performance data and running structured experiments.

• Agentic by default — you already use AI agents to multiply your own output and can point to specific systems you've built.

• Based in or willing to relocate to Central London — 4 days/week in our HQ.

The Perks

• We trust you, so we offer flexible working hours, as long it suits both you and your team;

• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;

• Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;

• Cycle-to-Work Scheme;

• Health and Life Insurance;

• Pension Scheme;

• 25 days of Annual Leave (+ Bank Holidays);

• Office snacks every day;

• Friendly, comfortable and informal office environment in Central London

Teya is proud to be an equal opportunity employer.

We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.

If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.