The Role
The Head of Brand will define and execute brand strategy, lead a team across various marketing functions, and utilize storytelling to engage families. Responsibilities include managing brand messaging, partnerships, and monitoring brand health metrics.
Summary Generated by Built In
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are looking for a visionary Head of Brand to craft and evolve our brand strategy and lead how our brand shows up in the everyday moments that matter most to families. This role is responsible for both defining the brand vision and owning its execution — from narrative and messaging to visual storytelling and the creation of ads across key broadcast and performance channels.
The impact reaches beyond awareness to cultivate a true sense of belonging. You’ll shape a voice grounded in empathy, encouragement, and inclusivity, honoring the diversity of family structures, cultures, and financial journeys. Through thoughtful, human-centered storytelling and creative work, you’ll help families see themselves in our brand — not just as customers, but as a community we’re growing with.
You’ll build a brand that feels like a trusted partner to families — one that grows with them over time and supports learning, confidence, and independence at every stage.
This role reports to the Chief Product & Marketing Officer.
Your day-to-day:
- Lead and inspire a multidisciplinary team across PR, organic social, education, content, and creative brand design.
- As the ultimate conductor of our brand ecosystem, own and drive the brand strategy, ensuring seamless alignment and authenticity across all touch points, including executive communications and high-impact marketing campaigns.
- Guide the creation of engaging, on-brand copy and creative for campaigns, product launches, website, email, social media, and in-app experiences.
- Partner cross-functionally with design, product, and growth marketing teams to ensure the brand is aligned with business goals, product realities, and regulatory considerations.
- Cultivates high-impact partnerships with external agencies, acting as a primary bridge between executive leadership and creative partners to translate business objectives into cohesive brand narratives.
- Analyze audience insights and campaign performance to refine messaging and storytelling approaches. Co-own awareness and brand health metrics with the growth team.
- Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives that strengthen brand relevance and connection.
- Maintain a pulse on consumer behavior, culture, and industry trends and innovations to keep the brand modern, relevant, and differentiated.
- Own and evolve brand standards, guidelines, and framework to ensure consistency while allowing for flexibility across platforms and audiences.
Who you are:
- An exceptional communicator and storyteller with a strong executive presence and a clear point of view on brand strategy.
- A people-first, empathetic leader who builds high-performing, motivated teams to deliver results.
- Comfortable influencing senior stakeholders and shaping narrative at the highest levels of the organization.
- Highly collaborative and skilled at aligning cross-functional teams toward shared goals to drive action and results.
- Equally effective at strategic and hands-on execution — able to set direction and dive into work when needed.
What you’ll bring to the team:
- 10+ years of experience in brand marketing leadership, specializing in strategy, creative direction, art direction, and design for digital products and consumer tech brands.
- A proven track record of multi-channel storytelling for high-growth digital products and consumer tech across both top-tier creative agencies and fast-moving in-house environments.
- Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
- Experience developing and executing comprehensive brand strategies, including brand narratives and messaging strategies that scale.
- A people-first leadership style, with experience mentoring teams and fostering environments that produce industry-leading creative and brand innovation.
- Deep understanding of modern marketing and strategies, particularly for family, parent, and kid-focused audiences.
- An analytical mindset with the ability to use data and insights to inform creative and messaging decisions.
- Experience marketing multiple products within a single brand and contributing to integrated campaigns across digital, social, film/video production, CRM, OOH, and new media.
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $200,000 - $285,000
The estimated base pay range for this position in (CO): $200,000 - $250,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
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The Company
What We Do
Greenlight is a debit card and money app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids.
Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures.
The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank and Synchrony Financial. We were picked for CB Insights’ Fintech 250.
