At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!
Job DescriptionThe Head of Brand Activations is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences. The role also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.
Your Impact and Responsibilities:
- Define and manage the brand activation strategy to align with overall brand goals and objectives
- Lead activations from concept through execution, while developing and mentoring a high-performing team
- Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
- Maximize talents to build brand awareness and deliver optimal cost per impression results
- Drive planning and real-time decision making to ensure seamless execution and content delivery
- Collaborate cross-functionally to share activation plans, results, and learning across departments
- Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
- Provide on-site leadership for all high-profile activations and talent engagements
- Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
- Deliver trend forward, engaging content that enhances brand reach and consumer connection
- Continuously evolve brand activations through creative thinking and industry trend awareness
Travel Requirements:
- Up to 25 - 50%
- 10+ years’ experience in marketing, brand management, or related field
- Experience leading high-profile brand activations in a national or global consumer facing brand
- Strong experience engaging talent and negotiating large contracts with celebrities
- Bachelor’s degree in marketing, advertising, or related field required
- Knowledge of SAG requirements and other legal implications
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Detail-oriented, organized, and able to manage shifting priorities
- Thrive in a fast-paced environment and proactively engage in topical opportunities
All your information will be kept confidential according to EEO guidelines.
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Skills Required
- 10+ years' experience in marketing, brand management, or related field
- Experience leading high-profile brand activations in a national or global consumer facing brand
- Strong experience engaging talent and negotiating large contracts with celebrities
- Bachelor's degree in marketing, advertising, or related field
- Knowledge of SAG requirements and other legal implications
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Detail-oriented, organized, and able to manage shifting priorities
- Thrive in a fast-paced environment and proactively engage in topical opportunities
Raising Canes Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Raising Canes and has not been reviewed or approved by Raising Canes.
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Strong & Reliable Incentives — Additional earning opportunities such as certified trainer pay, “bird specialist” premiums, and late‑night differentials are explicitly offered on top of base wages. These add‑ons can materially lift hourly earnings for eligible shifts and roles.
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Pay Growth & Progression — Pathways like certifications and role advancement provide clear avenues to increase pay, with noted examples of sizeable bumps from initial starting rates. Recent actions raising shift‑manager pay and publicized multi‑year wage increases reinforce upward movement in targeted roles.
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Wellbeing & Lifestyle Benefits — Standout perks include $10,000 first‑time homebuyer assistance, education programs (including no‑cost high‑school diplomas), flexible scheduling, holiday closures, and broad discount and fitness offerings. This breadth aims to support financial goals and day‑to‑day convenience beyond core pay.
Raising Canes Insights
What We Do
Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.
