We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
We are seeking a dynamic and strategic marketing leader to build our B2B marketing function from the ground up. In this role, you’ll spearhead the development and execution of a comprehensive B2B marketing strategy that generates demand and drives acquisition and engagement across all of our B2B categories. You’ll work closely with our commercial team to find ways to accelerate the sales cycle and deepen engagement across multiple personas. The ideal candidate brings a proven track record of success in B2B marketing roles, exceptional leadership skills, and a deep understanding of data-driven decision-making.
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More than 10 years of experience in marketing that has driven growth among multiple audiences
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5+ years of experience in leadership/management roles with experience building a function from scratch
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5+ years of experience in B2B marketing with expertise in demand-gen, content, events, sales enablement, and digital marketing
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Proven experience working with sales/commercial teams
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Strong analytical skills and financial acumen
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Self-starter attitude
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Comfortable with ambiguity
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Proven experience leading GTM strategy with the ability to craft compelling positioning/messaging and identify the highest-performing channels
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Experience at a fast-paced startup going 0 to 1
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100% remote work environment from anywhere in the US
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Competitive pay and benefits that don’t change based on location
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Health benefits: medical, dental, vision, life, disability, and FSA/HSA
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Access to our 401(k) plan
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Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care
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Paid parental leave
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Employee Assistance Program (EAP)
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Stipend to ensure your home office sets you up for success
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Quarterly department stipend for team building or in-person gatherings
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Wellness events and lunch & learns spanning many topics
The people of Rula are what truly define our mission and determine our impact on the people we serve. We believe in building not only a team, but a diverse community, inspiring each other by taking on big challenges, growing and succeeding together.
Compensation Range: $241.1K - $267.1K
Top Skills
What the Team is Saying
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What We Do
We believe that when access to quality mental healthcare improves, patients, providers, and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients, providers, and payers to improve mental health outcomes.
With Rula, it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs, accepts insurance, and is taking new patients.
For providers, Rula offers the flexibility of private practice, while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing, credentialing, billing, and admin tasks so providers can focus on what they do best: providing care to those in need.
Rula is a remote-first company with teams who specialize in the areas of Clinical, Partnerships, Operations, Marketing, Engineering, Product, and more. We’re committed to reimagining how mental health is treated.
Why Work With Us
As a remote company, we're intentional about the culture we're building. We write things down, we communicate clearly, we follow-up, and we follow-through. We have high expectations for our team, and empower individuals with a high degree of trust and autonomy. In turn, we expect that individuals operate with a sense of ownership in everything.
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Rula Offices
Remote Workspace
Employees work remotely.
We're a 100% remote company.
