Job Summary:
We are looking for an experienced and enthusiastic marketing professional to lead our added value strategy and campaigns for OMO, one of our biggest brands in Vietnam. The ideal candidate will have a proven track record of success in FMCG marketing, especially in the area of value-added promotions and shopper insights. You will be responsible for driving sales growth through innovative and impactful marketing initiatives that resonate with consumers and create brand love.
Key Responsibilities:
• Develop and execute the long-term OMO added value strategy, aligned with the overall brand vision and business objectives.
• Collaborate with cross-functional teams, including product management, R&D, media planning, creative agencies, and sales, to design and implement effective value-added programs.
• Analyze consumer trends, competitor activities, and market dynamics to identify opportunities for differentiation and growth.
• Create compelling messaging and content that communicates the unique benefits of OMO’s added value offers to consumers.
• Drive execution of campaigns across multiple channels, including TVCs, digital advertising, social media, PR, events, and in-store activation.
• Measure and evaluate the performance of all added value initiatives, using data and analytics to inform future strategies and optimize ROI.
• Stay updated on industry developments and best practices in FMCG marketing, and apply them to continuously improve OMO’s value proposition.
Qualifications:
• Bachelor's degree in Marketing or related field. MBA preferred.
• At least 5 years of experience in FMCG marketing, preferably in a large multinational corporation.
• Proven ability to develop and execute successful added value strategies that drive sales growth.
• Strong understanding of consumer behavior, shopper insights, and market dynamics.
• Excellent communication and presentation skills, both written and verbal.
• Ability to work collaboratively within a team environment and build strong relationships with stakeholders at all levels.
• Fluency in English is essential for this role.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
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Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
