HCP Activation Manager

We are Pierre Fabre Bulgaria, part of Pierre Fabre Laboratories - a solid international company with 60 years of pharmaceutical expertise, proud inventor of dermo-cosmetics.

We are engaged in taking care of life by designing and developing innovative solutions inspired by consumers and patients and contributing to the well-being of everyone from health to beauty.

In Bulgaria, we are well known with our dermo-cosmetic brands: Avene, Ducray, A-Derma, Klorane, Rene Furterer, Elgydium, and Eludril.

We have been working also in the area are related to the treatment of infantile hemangiomas and oncology. 

• Set up the HCP journey and ensure the activation of the different touch points (including CRM activation)
• Ensure that tools and communication by cycle are fully aligned with cycles priorities
• Define and implement specific KPIs to evaluate impact of medicalization/HCP journey (with commercial excellence team)
• Optimize HCP communication and tools in compliance with the local regulations and aligned with brand strategy
• Together with the medical, congress teams, coordinate and promote medical events.
• Support the field force in the execution of these activities
• Communicate to the brands / Medical team the needs identified in the HCP approach (new tools, additional data, events…)
• Propose cross-fertilization projects and/or communication while ensuring alignment with brand strategies and local HCP regulation
• Coordinate projects between DCPC , Pharma Care and Med DTO, ensuring synergies and collaboration strategies 
• Propose or Develop in conjunction with the Marketing teams, materials for healthcare professionals, including digital and offline content (HCP Journey) and according to available resources.
• Ensure, in collaboration with the QRVI teams, that the content and communications made for HCP comply with local regulations.

Education:

University degree in Health Sciences, Pharmacy, Medicine, Biology, Marketing, or related fields.

A master's or postgraduate degree in Pharmaceutical Marketing, Digital Marketing, or Health Management will be valued.

Experience:

Minimum of 5 years' experience in similar positions in the pharmaceutical or dermocosmetics industry (with a HCP-centric approach)

Have a good understanding of the HCP’s environment, including communication, events, regulatory and Compliance requirements…

Digital marketing experience or field experience is a plus

Languages:

• Need to be adapted
• English: advanced
• French: desirable

Computer skills:

• Office suite: Word, Excel, PowerPoint, Outlook

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.