About the Role: As part of Sanofi's Go-to-Market Capabilities (GTMC) transformation, we're seeking an analytical expert with strong business acumen to drive customer engagement performance enhancement, by transforming customer engagement data into validated insights and actionable business recommendations
Key Responsibilities:
Drive analytics initiatives to evaluate omnichannel engagement performance (40%)
Build customer-centric view engagement performance framework and MVP
Build campaign-centric view engagement performance framework and MVP
Iterate by channel engagement performance tracking with focus on in-depth insight generation and business validation
Partner with GTMC I&A, Digital and BU teams to drive OneCI customer engagement dashboards and OneCI content dashboards revamp
Partner with Omnichannel Business Partners (OCE BPs) to support business reporting and problem solve with business stakeholders (20%)
Partner with Omnichannel central teams to structure data extract and analyses, supporting key OCE initiatives and solutions, and contributes to customer engagement journey building, channel mix optimization and content strategy (20%)
Design measurement frameworks for omnichannel engagement effectiveness and business impact, ensure alignment to data standards and granular tracking cross function, cross GBU and with global (10%)
Provide standardized analytical tools (non-OneCI dashboards) to automate and improve efficiency within OCE (10%)
Required Qualifications:
3+ years of experience in analytics, with focus on customer engagement or digital marketing
Strong business acumen and ability to translate complex data into clear business recommendations
Advanced knowledge of analytics tools and platforms (SQL, Python, PowerBI, Excel, PPT, etc.)
Proficiency in data visualization and analytics platforms
Excellent stakeholder management and presentation skills
Experience and proven success in working with cross-functional teams
Fluent in English and Mandarin Chinese
Experience in pharmaceutical/healthcare industry preferred
Understanding of omnichannel marketing principles and metrics preferred
Knowledge of attribution modeling and customer journey analytics preferred
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Top Skills
What We Do
We are Sanofi, an innovative global healthcare company. We chase the miracles of science to improve people’s lives.
Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.
Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms
