GTM Strategy & Operations Lead

Posted An Hour Ago
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Hiring Remotely in United States
Remote
128K-205K Annually
Senior level
Big Data • Fintech • Mobile • Payments • Financial Services
We create honest financial products that improve lives. Ready to make a difference?
The Role
Own end-to-end go-to-market motions for a product line or segment, including rollout design, enablement, field playbooks, adoption tracking, and performance analysis. Translate product and pricing inputs into actionable commercial strategies, collaborate with Product, Marketing, Sales, Legal, and Pricing, identify launch risks, and recommend improvements based on customer and field feedback.
Summary Generated by Built In

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

About the Revenue team

The Revenue team drives Affirm’s top-line growth through strategic partnerships, pricing, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm’s products.

About the Role

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking. You turn half-formed product and pricing inputs into a plan a rep can actually execute.

What You'll Do

  • Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.

  • Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.

  • Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.

  • Build and maintain the materials, processes, and playbooks the field needs.

  • Sit close to the field, and turn what you hear into recommendations for Product Marketing.

  • Analyze performance data to find where a launch is stalling, and flag risks early.

What We Look For

  • 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.

  • A track record of owning a go-to-market motion or product line end to end, rollout through adoption, within a defined scope.

  • You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers.

  • Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.

  • Comfort translating product and pricing strategy into practical, field-ready execution.

  • Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened.

  • Clear, action-oriented writing and speaking.

  • You do your best work in ambiguity and move fast without waiting to be told the approach.

  • Familiarity with merchant, payments, or fintech ecosystems is a must-have.

Pay Grade - K
Equity Grade - 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $145,000 - $205,000
USA base pay range (all other U.S. states) per year: $128,000 - $188,000
Please note that visa sponsorship is not available for this position.

#LI-Remote

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include: 

  • Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents 
  • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
  • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
  • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

Skills Required

  • 6+ years of experience in go-to-market strategy, product marketing, revenue operations, or sales operations
  • Experience in FinTech, SaaS, or another high-growth environment
  • Track record owning a go-to-market motion or product line from rollout through adoption
  • Cross-functional experience with Product, Product Marketing, Client Success, Sales, Analytics, Legal, or Pricing
  • Experience translating product and pricing strategy into field-ready execution
  • Ability to use adoption and performance data to guide decisions
  • Strong written and verbal communication skills
  • Ability to work effectively in ambiguity and move quickly
  • Familiarity with merchant, payments, or fintech ecosystems

What the Team is Saying

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Affirm Compensation & Benefits Highlights

  • Healthcare Strength Healthcare coverage is described as comprehensive with medical, dental, vision, robust mental health support, and $0‑premium plan options in some cases. Inclusive offerings such as abortion travel and transgender healthcare further reinforce breadth of care.
  • Parental & Family Support Paid parental leave of 18 weeks for both birth and non‑birth parents, plus a four‑week return‑to‑work transition, is prominently featured. Family‑forming support includes fertility and adoption assistance alongside a $20,000 wallet for surrogacy, adoption, fertility treatments, and egg freezing.
  • Leave & Time Off Breadth Time off is presented as generous, with flexible PTO, Health Days, and “Life Happens Leave,” plus company‑wide Away Days. Paid holidays were expanded substantially to ensure regular three‑day weekends and collective recharge periods.

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The Company
HQ: San Francisco , CA
2,200 Employees
Year Founded: 2012

What We Do

At Affirm, we help people say yes to the things that matter with flexible, transparent ways to pay over time. No hidden fees, no compound interest, and no fine print—just a smarter way to spend.

Why Work With Us

Who is an Affirmer? /noun/ Someone who believes finance shouldn’t be complicated. We come from a diverse set of backgrounds and we’re driven by the desire to improve lives through honest financial products. We define success by challenging one another to bring our best ideas to every single project—and we have fun while doing it.

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Affirm Offices

Remote Workspace

Employees work remotely.

Affirm is a remote-first company! Our employees can work anywhere in the U.S. but if an office is more your style, we have office locations in San Francisco, Chicago, New York City, and Pittsburgh.

Typical time on-site:
HQSan Francisco, CA
Spain
United Kingdom
Chicago, IL
New York, NY
Toronto, ON
Warsaw, PL
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