GTM Strategy & Operations Lead (Legal & Field Ops)

Posted Yesterday
Easy Apply
Hiring Remotely in United States
Remote
128K-205K Annually
Senior level
Big Data • Fintech • Mobile • Payments • Financial Services
We create honest financial products that improve lives. Ready to make a difference?
The Role
Own go-to-market operations for a product line or segment, translating product, pricing, legal, and stakeholder inputs into executable field processes. Responsibilities include customer segmentation, eligibility analysis, contract dashboard management, playbook and tool development, launch adoption tracking, performance analysis, and risk identification. The role partners closely with Product, Legal, Pricing, Rev Ops, Sales, Client Success, and Analytics to drive strategic initiatives from rollout through adoption.
Summary Generated by Built In

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Revenue team

The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products.

About the Role

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. 

As an individual contributor, the Lead owns the go-to-market operations for a specific product line or segment end to end. You're handed the objective and you decide how to execute: building the target lists, assigning appropriate account actions, segmenting customers by contractual and pricing eligibility, and tracking adoption. You turn high-level product and pricing inputs into a plan a rep can actually execute.

What You'll Do

  • Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations.

  • Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process.

  • Manage Affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives.

  • Build and maintain the tools and playbooks the field needs for strategic initiatives, including contract renewal planning, pricing standardization, and new product GTM.

  • Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the field-facing analysis.

  • Sit close to the field, and turn what you hear into recommendations for cross-functional teams.

  • Analyze performance data to find where a launch is stalling, and flag risks early.

What We Look For

  • 6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.

  • A track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope.

  • You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers.

  • Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.

  • Comfort translating product and pricing strategy into practical, field-ready execution.

  • Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened.

  • Clear, action-oriented writing and speaking.

  • You do your best work in ambiguity and move fast without waiting to be told the approach.

  • Familiarity with merchant, payments, or SaaS sales motions is a must-have.

  • Experience using SQL to query, manipulate, and analyze data to support business insights and decision-making.

  • Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency, with an understanding of how to apply and validate AI-generated outputs.

Pay Grade - K
Equity Grade - 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $145,000 - $205,000
USA base pay range (all other U.S. states) per year: $128,000 - $188,000
Please note that visa sponsorship is not available for this position.

#LI-Remote

Remote-first with flexibility built in
Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits designed for you
Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

  • Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
  • Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
  • Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
  • Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.

By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the use of your personal information as described.

Skills Required

  • 6+ years of experience in business operations, revenue operations, or sales operations
  • Experience in FinTech, SaaS, or another high-growth environment
  • Track record owning a go-to-market motion or customer-facing initiative end to end, from rollout through adoption
  • Cross-functional experience with Product, Product Marketing, Client Success, Sales, Analytics, Legal, or Pricing
  • Ability to translate product and pricing strategy into practical, field-ready execution
  • Strong analytical skills using adoption and performance data for decision-making
  • Clear, action-oriented written and verbal communication skills
  • Ability to work effectively in ambiguous, fast-moving environments
  • Familiarity with merchant, payments, or SaaS sales motions
  • Experience using SQL to query, manipulate, and analyze data
  • Experience leveraging AI tools to improve workflows, automate processes, and drive efficiency
  • Understanding of how to apply and validate AI-generated outputs

What the Team is Saying

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Affirm Compensation & Benefits Highlights

  • Healthcare Strength — Health insurance is described as comprehensive, with fully paid medical, dental, and vision premiums and low copays in some plans. Mental-health programs are explicitly included as part of the global benefits offering.
  • Parental & Family Support — Parental leave is presented as 18 weeks for birth and non-birth parents with a 4-week full-pay return-to-work transition. Family-forming support such as fertility, egg freezing, adoption assistance, and a dedicated spending wallet is also offered.
  • Leave & Time Off Breadth — Time off includes flexible or unlimited PTO and sick time for many roles. The package also features 20 company-wide paid Away Days that add collective rest to the standard leave mix.

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The Company
HQ: San Francisco, CA
2,200 Employees
Year Founded: 2012

What We Do

At Affirm, we help people say yes to the things that matter with flexible, transparent ways to pay over time. No hidden fees, no compound interest, and no fine print—just a smarter way to spend.

Why Work With Us

Who is an Affirmer? /noun/ Someone who believes finance shouldn’t be complicated. We come from a diverse set of backgrounds and we’re driven by the desire to improve lives through honest financial products. We define success by challenging one another to bring our best ideas to every single project—and we have fun while doing it.

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Affirm Offices

Remote Workspace

Employees work remotely.

Affirm is a remote-first company! Our employees can work anywhere in the U.S. but if an office is more your style, we have office locations in San Francisco, Chicago, New York City, and Pittsburgh.

Typical time on-site:
HQSan Francisco, CA
Spain
United Kingdom
Chicago, IL
New York, NY
Toronto, ON
Warsaw, PL
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