GTM Product Marketing Manager, Data 360

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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Salesforce Data 360 underpins Salesforce’s growth strategy and is the foundation of Customer 360 Apps and Agentforce. The Data 360 Product Marketing team plays a critical role in positioning Salesforce as the leader in Data + AI: driving cross-cloud messaging, integrated solution selling sales plays, competitive positioning, and go-to-market execution.

We are seeking a driven, innovative and talented manager to join the Data 360 Go-to-Market (GTM) team. 

You will be the Data 360 Lead for one of the AMER OUs. In this highly visible role, you will be the primary GTM contact for your OU’s Data 360 Sales leaders, Core Sales Programs & Enablement teams, and Industry Advisors. You will also be the lead for one of our Data 360 solutions, and will partner with your peer OU GTM Leads to drive those solutions into the market. 

Success in this role requires an understanding of how sales teams operate, and how the ecosystem of support functions - e.g, from Sales Programs to Enablement to Product to Product Marketing to Field Marketing to Business Value Services to Competitive Intelligence - collaborate to develop and execute sales plays and GTM motions at scale.

You will drive Data 360 ACV growth by using data and relationships to identify repeatable use cases, and then partner with a multitude of teams to build clear and actionable sales plays, and then execute those plays at scale. Your suite of GTM plays will encompass: Data 360 stand-alone, Trusted Context (Data 360 + MuleSoft + Informatica), Solution Selling: Better Together with the Apps (with a deep focus on Agentforce, Service Cloud, Sales Cloud and Marketing Cloud), and Industry Use Cases. 

You will collaborate with the other GTM and PMM team members to develop quarterly plans that both scale across Data 360 GTM leads as well as meet the individual needs of each OU. You will take a sales-first, data-driven approach to understanding how the Data 360 Specialists and Core Sales teams in your OU are performing: what is working well, what are the hot spots, and you will use forecast calls to identify repeatable use cases and hot spots in the business that we need to address.

Key Responsibilities

Leadership Engagement & Collaboration

• Be a trusted advisor to the cross-team leaders in your OU

• Work collaboratively with other Data 360 GTM OU Leads, PMM functions, Products, and all other teams required to execute sales plays that drive meaningful ACV

Industry and Product Alignment

• You will be the Data 360 GTM Lead for one operating unit

• Work with Sales Programs, Industry Advisors, Industry PMMs, D360 Competitive to build out sales plays that meet the needs of the Regulated + Canada sales team

• Collaborate closely with the Core and Data 360 Sales Leaders to understand what’s working, where are there challenges and hot spots we need to lean in to support

• In addition, you will support non-OU-specific projects as they arise (e.g., changes in the pricing model, Dreamforce, World Tours, Data 360 Specialist Onboarding, CKO, etc.)

Sales Plays

• Develop and execute plays, including use case, discovery questions, value drivers, pitch decks, and objection handling

• Align sales plays, messaging, and enablement priorities by segment, region, and industry with top global campaigns

Industry Use Cases & Customer Storytelling and Content

• Build compelling industry use cases, customer success stories, and competitive win content

• Partner with Sales and Customer Marketing to manage a customer story pipeline that fuels deal cycles, industry GTM, and thought leadership

• Equip sellers with deal-winning narratives tailored to each segment and industry

Quarterly Planning

• Collaborate with your Data 360 GTM team, Data 360 Sales, and Core Sales Programs to develop quarterly plans that both leverage GTM & PMM resources by operating at scale, and meet the unique needs of your OU

• Develop a regular cadence with your key stakeholders so that you maintain year-round alignment

• Lead the quarterly planning for your OU by-segment sales play & GTM strategy (Enterprise, Commercial, SMB) in partnership with global Operational Unit (OU) leaders

• Maintain a clear operating cadence with quarterly reviews and KPIs

Measurement and Reporting

• Own fortnightly reporting on the key financial metrics of Data 360 sales in your OU,  including adoption, readiness, pipeline, and win-rate impact.

• Use data to uncover successful, repeatable use cases

• Provide data-driven insights and recommendations to continuously improve GTM programs

Qualifications

• 5+ years of experience working with or in Sales, Go-to-Market (GTM), Product Marketing, Sales Programs, Enablement, Channel Partners, or other similar job functions

• Strong understanding of the cloud enterprise application space such as CRM software, ERP, SaaS Business Models, Application Development, or low code software and a strong interest in future technologies/capabilities in that space

• Proven ability to develop and execute complex go-to-market motions 

• Inspirational partner who builds high-quality relationships and drives team success

• Dynamic, confident personality with the ability to strategically craft and drive project execution with limited guidance amidst multiple shifting priorities and goals

• Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide enablement decks

• Adept at cross-functional project management

• Data 360 product knowledge is helpful, but you do not need to be expert in the technical intricacies of Data 360

• Strong communication, presentation, writing, and analytical skills, including the ability to simplify technical concepts so that non-technical sellers can understand them

• Strong analytical abilities to analyze how key business metrics like pipe generation and revenue are impacted by marketing campaigns

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.