GTM Planning & Operations Analyst

Reposted 13 Days Ago
Easy Apply
Hiring Remotely in US
Remote
76K-162K Annually
Mid level
Cloud • Security • Software • Cybersecurity • Automation
The intelligent orchestration platform for DevSecOps
The Role
Support GitLab's go-to-market planning, target setting, compensation design, analytics, and capacity planning for revenue growth.
Summary Generated by Built In

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

As a GTM Planning & Operations Analyst, you'll support GitLab's go to market planning, target setting, and compensation design, as well as the associated analytics and tools. In this role, you will apply deep expertise in data, sales strategy, and annual planning frameworks to connect GitLab's GTM strategy to a clear plan for revenue growth. As the subject matter expert on capacity planning, you will take complete ownership of the quota and target planning, drive alignment across Sales, Marketing, Customer Success, and Finance.

What you'll do
  • Drive quota planning in the annual Go-To-Market planning process for the CRO organization.
  • Partner closely with Sales Finance and the rest of Field Operations to design quota and compensation plans for roles across the CRO organization (including core Sales, Customer Success, Ecosystem, Management and others).
  • Iterate on the Field Planning & Bottoms-up Quota Capacity Models; maintain throughout the year and use to drive insights that improve efficiency of the GTM motion.
  • Deliver insightful performance analytics that lead to improvements in the design and effectiveness of compensation models.
  • Monitor quota attainment trends and provide operational support throughout the year.
  • Own high-impact reporting on all People Performance data points in the CRO organization: hiring to plan, Sales Capacity, Productivity, Quota Attainment, etc.
  • Provide the CRO organization with thoughtful insights about the effectiveness of Go-To-Market planning initiatives.
What you'll bring
  • Experience in consulting, revenue operations, or finance, preferably in the SaaS industry, with a focus on business strategy and modeling.
  • Advanced analytical and financial modeling skills with high motivation to drive high-value insights.
  • Working knowledge of Salesforce, Xactly, Tableau, and G Suite.
  • Intermediate SQL proficiency preferred for working with Snowflake and complex data models.
  • Ability to partner, collaborate, and influence across functional areas (e.g., Finance, People Operations, Data, and Sales) and support multiple business partners.
  • Excellent problem solving, project management, interpersonal and organizational skills.
About the team

The Go-To-Market Planning and Operations team sits within GitLab's Revenue Strategy & Operations organization and focuses on turning sales and go-to-market data into clear, actionable insights for leaders and frontline teams. You'll join a distributed group that partners closely with Sales, Customer Success, Finance, and other Revenue Operations team members to understand pipeline health, quota performance, and broader go-to-market metrics, and to build the tools and reporting that support better decisions. The team works asynchronously across time zones, using GitLab and our data stack to collaborate on projects, share context, and maintain transparency. Current priorities include strengthening our sales analytics foundation, deepening our use of business intelligence tools like Tableau, and building repeatable analytics that help stakeholders quickly understand performance and identify opportunities to improve results.
#LI-SK1

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range
$75,600$162,000 USD
How GitLab Supports Full-Time Employees
  • Benefits to support your health, finances, and well-being
  • Flexible Paid Time Off 
  • Team Member Resource Groups
  • Equity Compensation & Employee Stock Purchase Plan
  • Growth and Development Fund
  • Parental leave 
  • Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Top Skills

Google Suite
Salesforce
Snowflake
SQL
Tableau
Xactly

What the Team is Saying

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Panos
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Chloe
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The Company
San Francisco, CA
2,500 Employees
Year Founded: 2014

What We Do

GitLab is the Intelligent Orchestration Platform where software teams and their AI agents stay in flow to amplify their capacity for innovation. Together, they automate repetitive tasks to plan, build, secure, test, deploy and maintain software. With GitLab, software teams spend less time on coordination overhead and more time on the next big idea. What started in 2011 as an open source project to help one team of programmers collaborate is now the intelligent orchestration platform millions of people use to deliver software faster, more efficiently, while strengthening security and compliance. Since the beginning, we've been firm believers in remote work, open source, DevSecOps, and iteration. We get up and log on in the morning to work alongside the GitLab community to deliver new innovations every month that help teams and their AI agents ship great code faster.

Why Work With Us

GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Co-create the future with us as we build technology that transforms how the world develops software.

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About our Teams

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Remote Workspace

Employees work remotely.

All-remote means that each individual in the organization is empowered to work and live where they are most fulfilled; it makes it clear that every team member is equal. No one, not even the executive team, meets in-person on a daily basis.

Typical time on-site: None
San Francisco, CA

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