The Role
Plan, launch, and optimize multi-platform go-to-market and performance marketing campaigns. Manage Meta Ads, budgets, targeting, creative testing, bidding, funnels, tracking, attribution, and ROI reporting. Use GA4, GTM, CRM tools, analytics, A/B testing, and AI tools to improve campaign performance. Collaborate with product, sales, and design teams on positioning and launches while maintaining campaign data and delivering stakeholder reports.
Summary Generated by Built In
About the Role
We're looking for a data-driven GTM (Go-To-Market) Engineer to plan, execute, and optimize performance marketing campaigns across multiple platforms. The ideal candidate has strong hands-on expertise in Meta Ads and a proven ability to manage budgeted campaigns that drive measurable growth.
Key Responsibilities
- Plan and execute go-to-market campaigns across multiple platforms (Meta, Google, LinkedIn, etc.)
- Own end-to-end campaign management on Meta Ads (Facebook & Instagram) — audience targeting, creative testing, bid optimization
- Launch and manage budgeted campaigns with efficient spend allocation and ROI tracking
- Build and manage the full marketing funnel, from awareness through conversion
- Set up and maintain tracking infrastructure (GTM, pixels, conversion events) for accurate attribution
- Monitor performance (CTR, CPC, CPA, ROAS) using GA4 and other analytics tools, optimizing continuously
- Run structured A/B tests across creatives, landing pages, and audience segments
- Use AI tools to speed up ad copy/creative generation, campaign optimization, and reporting
- Collaborate with design, product, and sales teams on GTM strategy, positioning, and launches
- Maintain campaign/lead data in CRM tools and share performance reports with stakeholders
Required Skills & Qualifications
- 2.5+ years in performance/digital marketing, with advanced/matrix-level Meta Ads expertise
- Proven track record launching and scaling campaigns across different platforms
- Strong experience managing budgeted campaigns with clear KPIs and spend accountability
- Solid understanding of funnel building, audience segmentation, and retargeting
- Hands-on experience with GA4, Google Tag Manager, and CRM/marketing automation tools
- Exposure to AI tools for marketing (e.g., ChatGPT/Claude for copy, AI ad-creative generators, AI-based campaign optimization tools)
- Proficiency in Excel/Sheets; basic SQL is a plus
- Strong analytical skills, stakeholder management, and cross-functional collaboration
- Ownership mindset — able to drive a launch end-to-end, not just manage individual campaigns
Good to Have
- Experience with attribution tools like Mixpanel or Amplitude
- Exposure to product positioning/pricing or GTM automation/scripting
- Familiarity with AI-driven marketing analytics or predictive tools
Why Techdome?
- Be part of a fast-growing team where your campaigns directly drive business growth, not just vanity metrics
- Work across the full GTM stack — strategy, execution, and analytics — with real ownership from day one
- Collaborate closely with product, sales, and design teams shaping how our offerings go to market
- Flat, transparent culture with room to experiment, learn, and grow into senior GTM/marketing leadership roles
- Competitive compensation with performance-based growth opportunities
Skills Required
- 2.5+ years of experience in performance or digital marketing
- Advanced or matrix-level expertise with Meta Ads
- Track record launching and scaling campaigns across multiple platforms
- Experience managing budgeted campaigns with KPI and spend accountability
- Understanding of funnel building, audience segmentation, and retargeting
- Hands-on experience with GA4, Google Tag Manager, and CRM or marketing automation tools
- Exposure to AI tools for marketing
- Proficiency in Excel or Google Sheets
- Strong analytical, stakeholder management, and cross-functional collaboration skills
- Ability to drive go-to-market launches end to end
- Basic SQL knowledge
- Experience with attribution tools such as Mixpanel or Amplitude
- Exposure to product positioning, pricing, GTM automation, or scripting
- Familiarity with AI-driven marketing analytics or predictive tools
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The Company
What We Do
Techdome is a technology consultancy and IT solutions provider founded in 2020. It helps businesses modernize operations and navigate digital transformation through scalable, end-to-end services spanning planning, building, designing, developing, and launching technology solutions, alongside AI, cloud computing, automation, data engineering, machine learning, custom large language models, and cybersecurity. Its mission is to make complex technology accessible and support business growth across diverse industries and markets.
