Growth Specialist

Lucidya is an AI-native platform for customer experience (CX) intelligence that manages entire customer lifecycles autonomously, from initial engagement through retention and growth.

Unlike platforms that only surface insights and leave the action to you, Lucidya completes the loop with proprietary NLU capabilities developed entirely in-house and trained on millions of multilingual conversations, equipping marketing, support, CX, and research teams to deliver personalised experiences that drive measurable improvements in customer satisfaction, retention, and lifetime value.

Pipeline is the engine behind everything we want to do in the enterprise segment - and right now Lucidya is scaling fast across large-scale organisations. The companies we want to reach are no longer asking whether AI belongs in customer experience - they are deciding who to buy it from.

As a Growth Specialist, you won't just be "running campaigns." You'll be building the demand-generation engine that turns paid and outbound channels into qualified pipeline, working hands-on inside the Performance Marketing team with modern tooling and AI doing real work alongside a lean team.

You will directly influence how much pipeline reaches our sellers, how efficiently we generate enterprise demand, and how fast Lucidya grows in the markets that matter most.

If you are data-driven, fast-moving, and you would rather build and ship than wait for a brief, this role is built for you.

• Own demand-generation targets across paid and outbound channels, and optimize relentlessly to hit lead and pipeline goals.
• Support the Senior B2B Media Manager to build, launch, monitor, and optimize paid media across Google, LinkedIn, and Meta - including audiences, budgets, negatives, and creative testing.
• Build and run outbound programs across email and LinkedIn, using enrichment, buyer signals, and AI personalization to keep quality high even at volume.
• Build and maintain target audiences and contact lists using enrichment and intent data.
• Own day-to-day marketing operations in HubSpot - workflows, lead routing, lifecycle stages, list hygiene, and deliverability.
• Partner with content and web teams to build and improve landing pages and conversion paths, and run A/B tests that actually move conversion.
• Track and report on funnel performance - cost per lead, cost per acquisition, MQL and SQL conversion, and channel ROI - then surface the insight and recommend the fix.
• Put AI tools to work to scale content and personalization and to automate the repetitive parts of the job.
• Keep data clean and make sure every campaign meets privacy and anti-spam regulations.

You are responsible for outcomes: qualified pipeline, an efficient cost of acquisition, and demand the sales team can actually close.

• You've spent 2 to 4 years in performance marketing, demand generation, growth, or revenue operations - ideally inside B2B SaaS.
• You've run the real thing: hands-on paid media campaigns, outbound programs, or both.
• You're analytical to the core and at home in data and reporting - the numbers tell you what to do next.
• You have an operator mindset. You build, ship, and fix things yourself, and you don't need to be managed task by task.
• You pick up new tools and AI workflows fast - you'd rather learn one by using it than by reading about it.
  

Your technical toolkit - you know these, or can ramp on them fast:

• Paid media platforms: Google Ads, LinkedIn Ads, and Meta Ads.
• CRM and marketing automation: HubSpot.
• Outbound and enrichment tools: Clay, Apollo, Smartlead, HeyReach, or similar.
• Analytics and reporting: GA4, Looker Studio, and native platform analytics.
• AI tools for content and personalization: such as Claude or Codex.
• Email deliverability is a plus - working knowledge of SPF, DKIM, and DMARC.
  

Bonus points if:

• You've marketed to customer experience, support, or operations buyers.
• You've run SEO and AEO alongside paid and outbound.
• You've run campaigns across multiple markets or languages.
  

Culturally, you are:

• Ambitious but humble.
• Competitive but ethical.
• Outcome-driven, not ego-driven.
• Comfortable in a fast-scaling environment where structure evolves.
  

1. Screening call with Talent Acquisition
2. Technical interview / deep dive with the hiring manager
3. Practical case study or campaign exercise
4. Bar Raisers Interview (culture fit call)
5. Offer