Job Description:
Performance and Growth Specialist, UK & Egypt
Permanent Full time
Hybrid
Egypt
We make health happen:
The purpose of the Performance and Growth Specialist, UK & Egypt role is to boost the performance of acquisition marketing and help drive commercial growth across UK and Egypt markets. Key channels include PPC, Paid Social and Programmatic, in addition to the development of creative assets and management of approval processes
How you’ll help us make health happen:
- Deliver recommendations and insights to improve acquisition marketing performance and to identify opportunities to drive commercial growth across UK and Egypt
- Work with the media agency to implement and optimise campaigns across key channels – PPC (Google Ads, PMAX), Social (Meta) and Programmatic (Youtube)
- Analyze market trends, customer behaviour, and competitor activities to identify growth opportunities
- Review retention strategies to help reduce churn and increase customer lifetime value
- Utilise analytics tools to track and analyse key performance indicators (KPIs) and deliver data-driven recommendations to improve campaign performance and ROI
- Work closely with sales teams to align marketing efforts with revenue goals
- Indights and optimisations
- Create and manage digital and offline campaign assets for all marketing channels.
- Populate weekly and monthly reports for performance reporting.
- Ensure all marketing assets are compliant and approved as per marketing compliance requirements.
- Collaborate with internal stakeholders, digital, compliance, content, comms and design teams to ensure timely and smooth implementation of campaigns.
Key Skills / Qualifications needed for this role:
- 3-4 years of experience in a performance and growth marketing role, global experience would be an advantage
- Prior experience implementing and optimising either PPC (Google Ads) or Paid Social (Meta) campaigns would be required
- Demonstrated success in driving performance and growth with a business
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Prior CRM skills, preferably Microsoft Dynamics and/or Power BI
- Good PC skills, including Acrobat, Excel, Word and PowerPoint is essential.
- Clear communication skills with very high standard of written and spoken English. Knowledge of Arabic will be an advantage.
- Able to work independently and is comfortable to multi-task and prioritise.
- Detail-oriented with outstanding planning and organisational abilities.
- Experience of operating in a regulated industry with knowledge of copy clearance; specific experience in healthcare, or insurance will be highly advantageous.
- Track record of helping marketing teams to achieve and exceed key performance indicators and business goals
- History of monitoring, implementing and optimising multi-channels campaigns
Why Bupa?
Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.
Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with Sukoon), Egypt and Hong Kong (China) as well as regional offices in mainland Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.
Time Type:
Full timeJob Area:
PR , Marketing & BrandLocations:
Egypt - CairoSkills Required
- 3-4 years of experience in a performance and growth marketing role
- Prior experience implementing and optimising PPC (Google Ads) or Paid Social (Meta) campaigns
- Demonstrated success in driving performance and commercial growth
- Strong analytical skills and ability to translate data into actionable insights
- Prior CRM skills, preferably Microsoft Dynamics and/or Power BI
- Proficiency with Acrobat, Excel, Word and PowerPoint
- Very high standard of written and spoken English
- Knowledge of Arabic
- Ability to work independently, multi-task and prioritise
- Detail-oriented with strong planning and organisational abilities
- Experience operating in a regulated industry with knowledge of copy clearance (healthcare or insurance advantageous)
- Track record of helping marketing teams achieve and exceed KPIs
- Experience monitoring, implementing and optimising multi-channel campaigns
Bupa Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bupa and has not been reviewed or approved by Bupa.
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Healthcare Strength — Health cover via the UK Health Trust, day‑one medical support for frontline roles, and dedicated women’s health initiatives indicate a robust, health‑centric package. Access to digital GP, nurse lines, and options such as dental and health cash plans further reinforce medical and preventive care breadth.
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Wellbeing & Lifestyle Benefits — Wellbeing programs span mental, physical, emotional, and financial support, with offerings like EAP access, gym discounts, and health assessments. Flexible work and wellbeing programs highlighted in some regions add to lifestyle value.
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Parental & Family Support — Policies include enhanced parental leave in certain UK business units and a family mental‑health support line. Options to extend medical coverage to dependants and family‑oriented allowances strengthen support beyond the individual.
Bupa Insights
What We Do
Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India. For more information, visit www.bupa.com
