Growth Performance Associate

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Company Overview:

Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget.

Why This Role Matters:

Gainbridge is building the largest D2C annuities platform in the US, processing billions in transactions while revolutionizing how Americans save for retirement. We need a hungry, detail-oriented analyst to join our marketing team and help us understand what drives growth at the tactical level.

The Data & Systems team is responsible for driving rapid customer growth through innovative analytics strategies and intelligent marketing automation. We obsessively track and optimize our business by analyzing trends in behavior, needs, and responses across every touchpoint. We collaborate closely with leadership, cross-functional teams, and partners to achieve ambitious growth targets while building sustainable competitive advantages through data.
 

This role is ideal for someone 1-3 years into their career who thrives on detective work—figuring out why conversion rates dropped 2% yesterday or which creative variant drives the best CAC (and, more importantly, why?). You'll be the person everyone comes to for quick analyses, campaign reports, and performance insights. Ideally, you’ll be the person who goes to everyone else to share what you learned before they need to ask.

What You Will Do:

Execute daily marketing analytics:

• Pull daily/weekly performance reports for channel owners across all paid media
• Build and maintain Tableau dashboards for campaign performance tracking
• Conduct post-campaign analyses determining what worked and what didn't
• Create competitive benchmarking reports on ad creative and landing pages
• Support budget pacing and forecasting with weekly spend projections
• Generate executive reporting decks with performance summaries

Support testing and optimization:

• Analyze A/B test results for statistical significance and lift calculations
• Track creative performance across 100+ variants monthly
• Build testing calendars and document results for knowledge sharing
• Identify quick-win optimization opportunities from data patterns
• Support landing page conversion analysis and recommendations
• Create audience performance reports by segment and channel

Maintain marketing data infrastructure:

• Ensure data quality across advertising platforms and internal systems
• Build automated reporting using APIs and basic Python scripts
• Document data definitions and maintain metrics glossary
• Support tagging implementation for new campaigns and channels
• Troubleshoot discrepancies between platforms and internal reporting
• Create data validation checks for campaign tracking

Enable cross-functional teams:

• Provide ad-hoc analyses for marketing team questions (usually same-day)
• Create performance one-pagers for new channel launches
• Support creative team with performance feedback on designs
• Build basic attribution reports showing channel interaction
• Generate lists and audiences for campaign targeting
• Document insights and best practices from analyses

Learn and grow:

• Shadow senior analysts on complex attribution projects
• Develop SQL skills through real campaign analysis needs
• Learn marketing platforms (Google Ads, Meta, etc.) through reporting
• Build understanding of financial services marketing requirements
• Gain exposure to executive reporting and stakeholder management

What We're Looking For:

• 1-3 years in an analyst role (marketing, business analyst)
• Strong Excel skills and SQL fundamentals
• Obsession with understanding the business/project at hand.
• Success in the role will require deeply wanting to understand what’s going well and why – and, on the flip side, what’s gone off-track and needs resolution.
• Experience with visualization tools
• Strong communication skills for presenting findings clearly

What this role is NOT:

• This is not a data science role requiring advanced ML/AI modeling
• You won't be building predictive models or complex algorithms
• This is not a strategic role defining marketing analytics vision
• You won't be leading cross-functional initiatives or managing vendors
• This is not a senior role requiring 7+ years of experience

Growth trajectory:

A person who is successful in this role will rapidly assume increasing ownership with other aspects of the product & marketing businesses. You'll gain hands-on experience with every aspect of performance marketing while building the analytical foundation for a career in growth.

Benefits Highlights:  

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.  Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability. All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.  Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals.  All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.