About MacroHealth:
MacroHealth is a healthcare technology company that operates an intelligent marketplace platform purpose-built to bring transparency, control, and strategic intelligence to healthcare purchasing. The MacroHealth Marketplace Platform connects Payers — including health plans, third-party administrators, and brokers — with a curated ecosystem of Health Market Partners such as provider networks, specialty networks, pharmacy benefit managers, and payment integrity solutions.
Through data-driven tools for network optimization, provider search, price transparency, and performance analytics, MacroHealth helps Payer's design smarter benefit strategies, reduce total cost of care, and meet compliance requirements — all through a single point of integration.
Serving 300+ enterprise clients and 7.2 million members, MacroHealth delivers an average 6–8% reduction in total cost of care and a 4:1 return on investment. With offices in the U.S. and Canada, MacroHealth is a mission-driven company focused on making the healthcare ecosystem more connected, efficient, and transparent.
About the Role:
MacroHealth is looking for a Growth Marketing Manager to build and own the top-of-funnel motion that drives pipeline creation and acceleration. This is an individual contributor role for a go-getter who thinks like a growth engineer and strategist — not just executing campaigns, but architecting the AI-powered systems, programs, and workflows that power a scalable, data-driven marketing motion.
You will be the engine behind our demand generation and account-based marketing efforts, working closely with Sales, Account Management, and the broader Marketing team to build programs that fill the pipeline, accelerate deals, and establish MacroHealth as the go-to marketplace for payers.
This is a high-impact, high-visibility role at a company with strong market momentum, a differentiated marketplace platform, and a tight-knit team that moves fast.
What you'll own:
- Build and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline
- Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts
- Think and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs
- Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
- Develop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimization
- Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnel
- Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes
- Contribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact
- Champion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations
- Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations
- Own campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimize
- Influence the evolution of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motion
- Support the development of customer marketing programs as the business scales
What We're Looking For:
We're looking for a marketing professional who combines strategic thinking with a builder's mindset and genuine passion for using AI to work differently. You don't wait for infrastructure to be handed to you — you create it. You're as comfortable in HubSpot building a nurture workflow as you are developing content or presenting pipeline metrics to Sales leadership.
Experience & Background:
- REQUIRED: 7–10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing
- REQUIRED: 3+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
- Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes
- Experience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountability
- Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directly
- BA/BS degree in Marketing, Business, Communications, or a related field
Skills & Mindset:
- Growth engineer mentality — you build systems and programs, not just one-off campaigns. You think in workflows, feedback loops, and scalable playbooks
- AI-native and tool-forward — you've already rewired how you work around AI tools — using Claude and others not as novelties but as core parts of your workflow — and you actively bring that mindset to the teams around you
- Strong analytical skills — you're comfortable with campaign attribution, pipeline reporting, and making data-driven decisions
- Exceptional written communication skills — you can craft compelling copy and clearly articulate marketing strategy to cross-functional partners
- Collaborative and sales-aligned — you partner closely with Sales, understand the buyer's journey, and build programs with pipeline impact in mind
- Highly organized and self-directed — you manage multiple priorities without dropping the ball, and you thrive in a fast-paced, resource-constrained environment
Compensation:
- $150,000 - $165,000 USD annual base salary plus bonus, equity, 401k match, flexible PTO and medical/dental/vision insurance.
- A people-first culture where your work directly shapes how employees experience the company.
- The opportunity to blend technology, compliance, and human connection.
- A mandate — not just permission — to experiment with and implement AI, with real influence over how we evolve our tools and ways of working.
- A chance to experiment with AI and automation to elevate efficiency and insight.
- Collaborative team that believes in continuous improvement.
- Direct impact on strategic growth and enterprise value creation.
- Executive-level visibility and influence.
- Opportunity to architect and build at scale.
- Competitive compensation package including base salary, bonus, equity, comprehensive benefits, and flexible work options.
- Mission-driven culture modernizing healthcare.
Guided by a shared vision, MacroHealth unites around a strong set of values our team embodies every day.
We Are One Team:- We act as one team with our fellow MacroMates and customers
- We value humility, low ego, and collaboration
- We are All for One, One for All
- We do the right thing
- We do what we say we will do
- We do it with a sense of urgency and transparency
- We challenge ourselves to think boldly, bigger, and into the future
- We lead with a growth mindset
- We act as a thought leader for the healthcare industry
MacroHealth is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
What We Do
MacroHealth's mission is to make buying and selling healthcare services simple and powerful. We provide a Marketplace-as-a-Service that enables Payers, Providers, and Health Market Partners to Optimize and Connect their unique healthcare ecosystems. Our Optimization solutions provide analytics and connectivity focused on optimizing healthcare pricing and payments. We provide health Payers with data enhancement, analytical tools, and market benchmarking to design Provider network solutions that are optimized for each unique member group. With our Connect solutions, a single EDI/API implementation can connect our clients with their chosen Providers, Provider Networks and industry Partners. Our team has a vision to create Intelligent Health Markets that dramatically improve healthcare cost, quality and access for everyone.
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