The Role
Drive demand generation, subscriber acquisition, lifecycle marketing, and conversion growth for subscription products. Execute multi-touch campaigns across email, content, webinars, paid channels, and websites; build audience segments and automated nurture journeys; develop persuasive content; optimize landing pages and user journeys; and analyze funnel performance to increase engagement, conversions, and subscription revenue.
Summary Generated by Built In
Centellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions.
This role combines campaign execution, content marketing, marketing automation and conversion optimisation. You’ll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to convert audiences into paid subscribers.
You’ll work closely with Product Marketing, Product, Editorial, Sales and Digital to develop campaigns that generate qualified leads, increase engagement and drive subscription revenue.
Key Responsibilities
Lead Generation & Subscription Growth
- Plan and execute lead generation and subscriber acquisition campaigns across Law.com products.
- Develop multi-touch campaigns across email, content, webinars, paid channels and website experiences.
- Build audience segments and targeting strategies based on customer profile, behaviour and engagement.
- Develop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.
- Analyse campaign and funnel performance to improve engagement, conversion and subscription growth.
Marketing Automation & Lifecycle Marketing
- Design and optimise automated email programmes, nurture tracks and engagement workflows.
- Develop prospect journeys based on behavioural signals, engagement and lifecycle stage.
- Use lead scoring, segmentation and profiling to deliver more relevant communications.
- Identify opportunities to improve acquisition, activation, conversion and re-engagement.
Content & Messaging
- Research, write and develop compelling emails, landing pages, campaign assets and promotional content.
- Work with Product Marketing and Product to refine value propositions and messaging.
- Translate complex legal and business topics into engaging content that drives action.
- Use free and premium content strategically to demonstrate value and encourage registration, engagement and subscription.
Website, Search & Conversion Optimisation
- Optimise websites and landing pages to improve visitor-to-lead and free-to-paid conversion.
- Use performance data, testing and customer insight to improve user journeys and conversion points.
- Support SEO, GEO and LLM/AI discoverability initiatives to increase organic visibility and audience acquisition.
- Identify opportunities for personalisation and improved digital experiences.
Skills Knowledge and Expertise
Essential
- 3–5+ years’ experience in Growth Marketing, Demand Generation, Lifecycle Marketing or Marketing Automation.
- Experience within SaaS, digital subscriptions, membership, information services or another recurring-revenue business.
- Experience using free/freemium propositions, content or trials to drive conversion to paid products or subscriptions.
- Strong email marketing, marketing automation and multi-touch nurture experience.
- Experience with data analysis, audience segmentation, behavioural targeting and automated workflows.
- Excellent copywriting and content creation skills.
- Strong analytical skills with a focus on conversion and commercial performance.
- Experience with CRM and marketing automation platforms such as Salesforce, Account Engagement/Pardot, Marketo or HubSpot.
- Highly organised, creative and commercially minded.
Desirable
- Experience in B2B media, publishing, legal or professional information services.
- Knowledge of SEO, GEO, LLM/AI discovery and customer journey optimisation.
About Centellic
Centellic stands at the center of the markets it serves, empowering organizations with indispensable data and insight to make critical decisions on growth, risk and opportunity.
Through proprietary data, deep market expertise and AI-enabled technology, our platforms are embedded in client workflows. That capability is underpinned by our events, which bring the market together to share perspective and deepen understanding of the issues shaping each sector. Together, they give organizations earlier visibility of emerging trends, and the clarity and confidence to act when decisions matter.
At Centellic, we’re a global intelligence and information services business, setting the standard for how critical business decisions are made.
Why Centellic?
At Centellic, we help our clients make better decisions, and our people are at the heart of that work. Every individual plays an important role in this, bringing curiosity and high standards to everything they do.
Those who thrive here take ownership, care deeply about their work and are committed to excellence. Standards are high because our people set them that way. And while we have decades of expertise, we are still growing, pushing and building something extraordinary.
Centellic’s advantage is our people and the culture we’ve created together. It’s an environment where individuality is encouraged, relationships are genuine, and there’s a strong sense of purpose in what we’re building together. Collaborative, respectful and driven, we take our work seriously without taking ourselves too seriously.
Benefits
Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:
- 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
- Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
- Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
- Comprehensive wellness program
- Employer paid life insurance
- Employer paid short-term and long-term disability insurance
- Accident and critical illness insurance
- 401K and Roth retirement savings plans with employer matching
- Employee Referral Awards
- Tuition reimbursement after 1 year of service
- Commuter Benefits
The company is committed to accommodating people with disabilities. If you require any reasonable accommodations to be made, please let us know as part of our application page. If you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability, please contact Margo DeAngelo at 646-530-5941.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
About
Please visit our website for more information.
Skills Required
- 3-5+ years of experience in growth marketing, demand generation, lifecycle marketing, or marketing automation
- Experience in SaaS, digital subscriptions, membership, information services, or another recurring-revenue business
- Experience using free or freemium propositions, content, or trials to convert users to paid products or subscriptions
- Strong email marketing, marketing automation, and multi-touch nurture experience
- Experience with data analysis, audience segmentation, behavioral targeting, and automated workflows
- Excellent copywriting and content creation skills
- Strong analytical skills focused on conversion and commercial performance
- Experience with CRM and marketing automation platforms such as Salesforce, Account Engagement/Pardot, Marketo, or HubSpot
- Highly organized, creative, and commercially minded
- Experience in B2B media, publishing, legal, or professional information services
- Knowledge of SEO, GEO, LLM/AI discovery, and customer journey optimization
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The Company
What We Do
Law Business Research (LBR) is a technology-enabled information services business powering the global legal industry with intelligence, analytics and performance data. We are a fast-growing, innovative company with a dynamic and diverse culture, and we take great pride in delivering a world-class, cutting-edge service to our global clients. By applying the latest technology to the fast-moving legal world, we enable our users to find their competitive edge and decide with confidence, armed with the insight they need. LBR delivers trusted intelligence and insight to users around the world through a range of tools and platforms that combine proprietary data and unique analysis. We make sense of complex, fast-changing information and enhance critical decision-making. With an international team of over 500 experienced professionals, LBR has a proven track record of informing, engaging and connecting legal practitioners. Our specialist platforms help clients enhance their decision-making, manage legal risk and drive improved performance.
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