About Rethink First
Rethink First is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
We're on a mission to make behavioral health more effective, equitable, and human—and we’re looking for a creative visionary to help lead that charge.
Position Overview:
We are seeking an experienced Growth Marketing Manager to join our dynamic behavioral health team. The Growth Marketing Manager will play a critical role in driving demand generation, optimizing marketing campaigns, and supporting the overall growth strategy for our provider-focused initiatives. This role requires a strategic thinker with a proven track record in high-growth environments, particularly within the healthtech, SaaS industry.
Key Responsibilities:
- Demand Generation: Develop and execute comprehensive demand generation strategies to drive new customer acquisition and upsell opportunities. Utilize various channels including digital marketing, email campaigns, social media, and events.
- Campaign Management: Lead the planning, execution, and optimization of marketing campaigns. Collaborate with creative, copy, events, and marketing operations teams to ensure high-quality and timely delivery of campaigns.
- Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and improve campaign effectiveness.
- Performance Tracking: Monitor and analyze the performance of marketing campaigns using key metrics. Provide actionable insights and recommendations to optimize marketing efforts and achieve growth targets.
- Collaboration: Work closely with cross-functional teams including sales, product, and customer success to align marketing strategies with business goals. Serve as the primary marketing liaison to internal stakeholders.
- Content Development: Oversee the creation of compelling marketing content that resonates with target audiences. Ensure consistency in messaging and branding across all marketing materials.
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the highest return on investment.
- Event Presence and Logistics: Facilitate the company's presence at industry events, conferences, and trade shows. Coordinate logistics, including booth setup, promotional materials, and staffing, to ensure a successful and impactful event presence.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 4+ years of experience in growth marketing, demand generation, or a similar role within a high-growth SaaS environment.
- Proven success in developing and executing marketing strategies that drive measurable growth.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in marketing automation tools and CRM systems.
Preferred Qualifications:
- Experience in the ABA therapy or Behavioral Health industry.
- Familiarity with account-based marketing (ABM) strategies.
- Knowledge of the latest marketing trends and best practices.
Benefits:
- Generous health, dental & vision benefits package
- Paid time off
- 11 Paid Holidays
- 401k + matching
- Parental leave
- Professional development assistance
Why Join Us
At Rethink First, your work will make a real difference. You’ll help shape the voice of a company improving lives in schools, workplaces, and healthcare systems. Join a mission-first culture, work alongside passionate changemakers, and help us tell stories that matter.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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Top Skills
What We Do
Rethink aims to provide families, educators and behavior healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.
Our platform supports curriculum planning, professional development, parent training, and tracking of student progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.
The Rethink program is currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
Why Work With Us
Together, we’re a team of passionate, talented and motivated people working every day to help others live healthier, happier and more productive lives.
Individually, we’re an incredibly diverse group of people who respect each other, celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.
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RethinkFirst Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
RethinkFirst offers employees the opportunity to work remotely from the comfort of their home with occasional visits to the office in our beautiful Chelsea-based NYC office. Some roles have specific requirements around travel and in-office needs.
