At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. Paid Media drives a significant portion of our pipeline growth and you'll be at the helm to execute and optimize our next-generation strategy. We're looking for someone data-driven and performance-focused as we continue to scale globally and expand our channels.
As a Growth Marketing Manager, Paid Media, you will be responsible for driving customer acquisition through marketing campaigns across a multitude of channels, which may include LinkedIn, Meta, Reddit, podcasts, radio, and others. You will manage a large quarterly budget and will oversee campaign planning, ideation, and execution to drive massive impact on the top line of the company.
Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through a wide variety of paid media campaigns that may include channels such as LinkedIn, Meta, X, Google, Reddit, podcasts, radio, and more.
Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns from planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
Performance Monitoring & Insights: Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.
We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in digital marketing campaigns. Ideal backgrounds include both agency and in-house B2B experience in: Paid Social, Paid Media, Growth Marketing, Demand Generation, Social Media Marketing, etc. Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition is highly preferred.
- Proven experience in digital marketing and paid customer acquisition (B2B preferred)
- Strong experience in running campaigns at various stages of the funnel (top, middle, bottom) using social media platforms such as LinkedIn, Meta, X, Google, etc.
- Proven experience testing, experimenting, and optimizing new channels with a data-driven approach
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing and creative teams.
- Proficiency in data analysis, knowledge of Excel preferred.
- Experience managing large-scale marketing campaigns end to end, including performance optimization throughout the funnel, lead follow-up and pipeline conversion.
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Verkada Inc Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verkada Inc and has not been reviewed or approved by Verkada Inc.
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Healthcare Strength — Healthcare coverage is comprehensive across medical, dental, vision, and mental health, with generous employer cost-sharing for employees and families. Offerings also extend to wellness supports like fitness reimbursements.
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Parental & Family Support — Parental benefits include paid leave, a return-to-work program, and resources such as a Mother’s Room and backup childcare. Family-building support spans fertility, egg freezing, IVF, adoption, and surrogacy.
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Wellbeing & Lifestyle Benefits — Day-to-day perks include daily catered meals, a fully stocked kitchen, commuter benefits, and company-sponsored events. Professional development stipends and wellness reimbursements further enhance overall lifestyle support.
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What We Do
Verkada is the world’s largest cloud-based B2B physical security platform, offering a seamless blend of tech and safety. With six product lines — video security cameras, access control, environmental sensors, alarms, workplace systems, and intercoms — all integrated on one cloud platform, Verkada is designed for simplicity and scalability. Our real-time insights help organizations keep their spaces safe and comfortable while taking swift action to minimize security risks, workplace hassles, and costly inefficiencies. Founded in 2016 and backed by over $460M in funding, we’ve grown fast, with 16 offices spread across four continents, 2,000+ employees, and 26,000+ customers in 85+ countries — including 82 of the Fortune 500. Created by Stanford computer scientists and security experts, alongside Cisco Meraki’s co-founder and COO Hans Robertson, Verkada calls San Mateo, CA home. We also have offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle, Tokyo, and Korea.
Why Work With Us
Verkada’s products start with safety – video security cameras, door-based access control and alarms, and extend to operations, environmental sensors, visitor and mailroom management. All of our products can be accessed within one cloud ecosystem, bringing the intuitive and easy-to-use nature of consumer security products to the levels of scale
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