Growth Marketing Manager (all genders)

At heyData, we're redefining how European businesses manage compliance. Our all-in-one platform helps companies across the EU and Switzerland navigate regulations such as GDPR, ISO 27001, NIS2, the EU AI Act, DORA, TISAX and more — without legal complexity or manual overhead.

As we continue to scale, we're looking for a Growth Marketing Manager (all genders) who is excited to experiment, uncover new growth opportunities, and turn data-driven insights into scalable customer acquisition.

As our Growth Marketing Manager, you will help build and optimize a scalable growth engine across the entire customer journey — from first touchpoint to qualified pipeline.

Your goal is to identify where our biggest growth opportunities are, develop hypotheses, run experiments, and scale what works. You'll combine performance marketing, experimentation, conversion optimization, and data analysis to continuously improve how we acquire and convert customers.

Working closely with Content, Design, Product Marketing, Sales, and RevOps, you'll have the freedom to test new ideas and directly influence how heyData grows.

• Own and continuously improve customer acquisition across paid and organic growth channels

• Build and execute a structured growth experimentation roadmap across channels, audiences, messaging, creatives, and landing pages

• Develop hypotheses and run A/B tests to improve conversion rates throughout the funnel

• Own and optimize paid acquisition across channels such as Google Ads, Microsoft Ads, Meta, and LinkedIn

• Identify and test new acquisition channels and growth opportunities beyond our existing marketing mix

• Analyze funnel performance and identify opportunities to improve conversion from traffic to lead to qualified pipeline

• Manage and optimize marketing budgets based on CAC, pipeline contribution, and ROI

• Monitor and analyze key growth metrics such as conversion rates, CAC, CPL, ROAS, and pipeline contribution

• Collaborate with Sales, Content, Design, Product Marketing, and RevOps to turn insights into experiments and measurable growth

• Scale successful experiments into repeatable growth initiatives

• 3–5+ years of hands-on experience in growth marketing, performance marketing, demand generation, or a similar data-driven marketing role

• Proven experience driving B2B customer acquisition and pipeline growth, ideally in a SaaS environment

• Strong experimentation mindset: you know how to turn data and observations into hypotheses, tests, and actionable insights

• Hands-on experience with paid acquisition; strong Google Ads experience is preferred, while experience with Microsoft Ads, Meta, and LinkedIn Ads is a plus

• Experience with conversion rate optimization, landing pages, and A/B testing

• Strong analytical skills and confidence working with funnel and acquisition data

• Solid understanding of the full B2B customer journey, from acquisition to conversion and pipeline

• Proficiency with GA4, HubSpot, and advertising platforms; experience with attribution, reporting, and experimentation tools is a plus

• Comfortable balancing strategic thinking with hands-on execution

• Excellent project management skills with a structured, proactive, and results-driven approach

• Fluent German (C1 preferred, minimum B2+) and good English communication skills

• Curious and experimental by nature — you're excited to challenge assumptions, test new ideas, and continuously find better ways to grow

• Your growth matters: High ownership, direct impact on growth, and clear development opportunities, an annual training budget, and genuine trust in your ideas.

• Work the way that suits you: Remote, in our Berlin office, or hybrid — you decide where you're most productive.

• Time for yourself: 30 vacation days, flexible working hours, and a work culture that respects focus time and supports personal productivity.

• Top equipment: MacBook & more to help you get started smoothly.

• Additional perks: Urban Sports Club membership, Germany Ticket, company pension plan, and other benefits.

• A team spirit that stays with you: An international tech team with a clear path to scale, short decision paths, real support to execute, and honest, transparent communication at eye level.

• Be yourself: Diversity makes us better — no matter where you come from, how you identify, or where you are in life.

At heyData, we are determined to serve our mission: making Compliance easy for everybody!

At heyData, we're not just a company; we're a movement. We're reshaping the way small and medium-sized businesses embrace compliance. We set up European employees on track to reach compliance in the fastest, most intuitive, and seamless way possible. Think of us as the superheroes of compliance, and we've only just begun. With over one thousand customers we are one of the largest SMB compliance platforms in Europe and are expanding further.

But here's the real kicker – you get to learn from a world-class team across Europe and contribute to a game-changing compliance solution that's set to revolutionize millions of SMBs. So, are you ready to be part of this incredible journey and do the most exciting work of your life? Let's make compliance history together! #heyDataLife

If the idea of making an impact excites you as much as it does us, then heyData is where you belong. This is your chance to leap into the adventure of a lifetime and set your career on fire! Reach out to us, and let's blaze a trail together in the world of business innovation!
#JoinheyData

At heyData, we're proud to be a vibrant and diverse startup. We celebrate and embrace people from all backgrounds, including diverse gender, age, sexuality, religion, ethnicity, disability status parental status, and more to apply to our roles. Our team thrives on the unique perspectives and experiences that each person brings. We're committed to fostering an inclusive and supportive environment where everyone can succeed. The more diverse and inclusive we are as a team, the greater our work will be.