The Role
Own and scale Deploy’s growth marketing function across paid and organic channels. Develop acquisition strategy, manage campaigns, lead experimentation, optimize audiences and creative, measure attribution and ROI, and report performance to executives. Collaborate with product, sales, design, and external partners while setting OKRs and identifying growth opportunities. Initially an individual contributor, the role is expected to hire and lead a small growth marketing team within the first year.
Summary Generated by Built In
About Deploy
Deploy is an intelligence infrastructure platform that gives developers and enterprises access to open source and proprietary AI models. For leading open source LLMs, Deploy operates an optimized model inference engine that keeps costs and latency low while maintaining high throughout. Deploy also offers a set of proprietary AI models that address challenges in content safety, AI & deepfake detection, sponsorship intelligence, and IP & publicity protection. Trusted by the world's largest and most innovative organizations, Deploy's solutions unlock high-performance AI model inference at production scale.
Deploy has raised more than $200M from leading investors, including Tomales Bay Capital, General Catalyst, 8VC, Glynn Capital, Bain & Company, Visa Ventures, and others. The company has more than 250 employees across offices in San Francisco, Seattle, New York, and Delhi.
Deploy has raised more than $200M from leading investors, including Tomales Bay Capital, General Catalyst, 8VC, Glynn Capital, Bain & Company, Visa Ventures, and others. The company has more than 250 employees across offices in San Francisco, Seattle, New York, and Delhi.
Growth Marketing Lead Role
Deploy is looking for an experienced manager to own and scale the Growth Marketing function, reporting directly to the VP of Marketing and working closely with the broader executive team. As the lead of this critical but nascent practice, you will both be setting the top level acquisition strategy and be in accounts building and optimizing campaigns to accelerate Deploy’s growth. This will be an individual contributor role to start, but we expect this person to hire and lead a team of 1-2 growth marketing specialists by the end of their first year.
Responsibilities
- Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Deploy’s best-in-class AI solutions
- Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
- Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
- Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
- Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available).
- Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
- Set OKRs and hold quarterly / annual business reviews with executive stakeholders
- Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities
- Maintain awareness of industry best practices for data maintenance handling as it relates to your role
- Adhere to policies, guidelines and procedures pertaining to the protection of information assets
- Report actual or suspected security and/or policy violations/breaches to an appropriate authority
Qualifications
- 4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space
- Expert using various channels (Google Ads, LinkedIn, GDN, SEO / content marketing, email, in-product) and tools (SEMrush, Moz, GSC, etc) to move prospects through the buying journey and generate revenue
- Deep understanding of tracking and attribution (Google Analytics, GTM) with excellent analytical skills; able to craft actionable insights from complex data
- Mastery of hypothesis-guided optimization and A/B testing best practices; can build and prioritize a pipeline of ideas against finite resources
- Good design sense and experience partnering with internal and external creative partners on asset development
- Can thrive autonomously with sound judgment in a self-serve, ambiguous environment to build stakeholder relationships and ensure success of the program
- Biased towards speed - understands the opportunity costs of over documenting and over engineering campaigns in a fast paced, high growth startup environment
- Excellent verbal and written communication skills, able to influence at all levels and match the audience / context
- Technical background building ML models, experience marketing AI products, or a passion for AI technology
- Experience with website CMS, landing page, and personalization platforms
- Advanced reporting capabilities (Tableau, Google Data Studio or others)
- Design and media editing skills (Figma, Adobe Suite, Canva)
Nice to have:
Don’t meet every qualification? We encourage strong applicants to apply - we are looking for the right people, not just checking a box.
Who We Are
We are a group of ambitious individuals who are passionate about creating a revolutionary AI company. At Deploy, you will have a steep learning curve and an opportunity to contribute to one of the fastest growing AI start-ups in San Francisco. The work you do here will have a noticeable and direct impact on the development of the company.
Thank you for your interest in Deploy and we hope to meet you soon!
The current expected base salary for this position ranges from $80,000 - $120,000. Actual compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work; stock options may be offered in addition to the range provided here.
Skills Required
- 4+ years of experience generating demand for technology products or services, ideally in B2B or enterprise markets
- Expertise with Google Ads, LinkedIn, GDN, SEO/content marketing, email, and in-product marketing channels
- Experience using SEMrush, Moz, Google Search Console, and similar marketing tools
- Deep understanding of tracking and attribution using Google Analytics and Google Tag Manager
- Excellent analytical skills and ability to develop actionable insights from complex data
- Mastery of hypothesis-driven optimization and A/B testing
- Ability to build and prioritize an experimentation pipeline with finite resources
- Good design sense and experience partnering with creative teams on asset development
- Ability to work autonomously and exercise sound judgment in an ambiguous, fast-paced environment
- Excellent verbal and written communication skills with the ability to influence stakeholders
- Technical background building ML models, experience marketing AI products, or passion for AI technology
- Experience with website CMS, landing page, and personalization platforms
- Advanced reporting experience with Tableau, Google Data Studio, or similar tools
- Design and media editing skills using Figma, Adobe Suite, or Canva
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Hive is the leading provider of cloud-based enterprise AI solutions to power the next wave of intelligent automation. The company offers a portfolio of best-in-class deep learning models, built with consensus-validated training data sourced and annotated by a distributed workforce of more than 2 million registered contributors. Hive's APIs enable use cases including automated content moderation, contextual advertising, advertising and sponsorship measurement, document parsing, and more. Hive processes billions of API requests per month for many of the world’s largest and most innovative companies. Hive has raised over $120M in capital from leading investors, including General Catalyst, 8VC, Glynn Capital, Jericho Capital, Bain & Company, Visa Ventures, and others. In April 2021, Hive announced a $50M Series D at a $2B valuation. The San Francisco-based company has 175+ full-time employees globally, in addition to a distributed workforce of more than 2 million global contributors that supports data labeling operations. For more information, visit thehive.ai.
