Growth Marketing Intern (US) - Summer 2025

Posted 13 Hours Ago
Be an Early Applicant
2 Locations
27-29 Annually
Internship
Software
The Role
As a Growth Marketing Intern, you'll manage integrated digital marketing campaigns, propose strategies for campaign optimization, segment audiences for personalized messaging, and present analytics reports. Your role focuses on driving client success through technology and data-informed decisions.
Summary Generated by Built In

Who We Are

WillowTree, a TELUS Digital Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

The Opportunity

The Growth Marketing Intern role is dynamic with endless opportunities to impact our clients’ products through data-driven decisions. You’ll interact with some of the most brilliant minds in mobile app technology to manage ongoing integrated digital marketing campaigns. You’ll ensure our clients successfully adopt and leverage technology as we launch their digital marketing campaigns! 

This is a hybrid position in Charlottesville, VA or Durham, NC. 

Your Impact

  • You’ll create and track marketing engagements with clients, including push, email, and in-app marketing campaigns
  • You’ll propose strategies for campaign development and optimization
  • You’ll segment our clients’ audience to optimize customer experience through personalization and targeted messaging
  • You’ll find and communicate solutions to respond to barriers in the customer journey
  • You’ll present analytics reports, journey maps, and other deliverables to clients to identify opportunities and share recommendations based on best practices.  
  • You’ll utilize marketing technology to develop customized marketing solutions for clients

Your Background

  • You plan to graduate in December 2025 or later
  • You’re familiar with various digital marketing tools: analytics, attribution, ad serving, DMPs, push, social media
  • You’re familiar with data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
  • You’ve created reports for a multi-channel marketing campaign or you’ve assisted in planning a strategic marketing campaign
  • You have an interest in B2B and B2C marketing, mobile, web, emerging technology, and marketing automation
  • You’re a strong communicator—both written and verbal

Bonus Points

  • You’ve worked in a client-facing technology support/operational solutions role
  • You’ve collaborated with business, IT and marketing stakeholders
  • You have experience with tools such as Braze, Adobe Marketo Engage, Adobe Journey Optimizer, Mixpanel, Segment, Amplitude, Branch, Airship, and mParticle

 Even if you don’t have expertise in all of the qualifications listed, we value new perspectives and backgrounds and encourage you to apply. We’re committed to building a diverse company that reflects the diversity of our users. We’re committed to growth-mindset.

Why WillowTree? 

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

Our summer internship program is an opportunity for you to work on real client projects and make a real impact on our organization all while receiving one-on-one mentoring from our full-time team members. Not only that, but you’ll have snacks galore, and plenty of chances to socialize with your fellow interns — including fun outings during work hours. We’ll have you with us full time (think 40 hours a week for 11 weeks) and yes, it is definitely paid. Not a bad gig, right? 

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

Hourly Rate (USD)

$27$29 USD

The Company
HQ: Charlottesville, VA
617 Employees
On-site Workplace
Year Founded: 2007

What We Do

We help our clients realize the potential of rapidly evolving mobile technologies, from developing a mobile strategy to launching mobile products. Our unique team permits us to address our clients concerns at the highest strategic level, while ensuring that all recommendations are presented in the context of real-world build costs and timelines. We then have the expertise to take the strategy through the mobile product design, development, testing, launch and growth phases. Our main areas of focus are:

- App Development
- Web Development
- OTT Development
- Digital Product Strategy
- Digital Product Design
- Growth
- Voice Technology


We serve Fortune 500 clients such as 21st Century Fox, Synchrony Financial, ABInBev, PepsiCo, Alliant Credit Union, Wyndham Hotels & Resorts, Regal Cinemas, and National Geographic.

WillowTree, LLC was founded in 2007 with offices in Charlottesville, VA and Durham, NC, Brooklyn, NY, and Columbus, OH.

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