Marketing Strategy Sr. Associate - Paid Channels

Job Description
The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.
As a Marketing Strategy Sr. Associate/Paid Channels on the Consumer Bank Acquisition Marketing team, you should be a data-driven performance digital marketer to support investments in paid digital channels (paid search, paid social, affiliate, etc.) to guide new, profitable checking accounts. You will collaborate with cross-functional partners to design strategic campaigns, build bottom-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets.
Job Responsibilities:

• Develop strategic marketing plans using qualitative and quantitative data and producing measurable results in paid search, paid social, affiliate, display, etc.
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
• Contribute to the understanding of performance, test results, and profitability; utilize data and analytics to inform marketing decisions and optimize digital channel performance
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Support ad hoc reporting, analysis, and requests involving forecasting, performance, and test results
• Develop new templates and processes to streamline execution
• Identify new tactics and channels to help Acquisition programs grow; help launch new paid digital channels
• Identify new capabilities to improve program performance; assess performance and issues proactively and recommend enhancements
• Contribute to the paid digital roadmap and an opportunity list of new things to test

Required qualifications, capabilities, and skills:

• 5+ years of marketing experience
• Performance marketing experience in digital marketing channels
• Support roadmap development and test-and-learn agendas
• A fantastic partner who leads through strong collaboration; recognized as a team player
• Data-driven and analytical, while also being a creative problem-solver
• Focused on how marketing drives quantifiable business results
• Vigorous and thorough in their management of details; proven ability to take initiative
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Comfortable with continuously changing priorities
• Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities and skills:

• Expertise in digital marketing and paid media is preferred
• Financial services industry experience preferred

*Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.