About the Role
The Self-Serve Team is responsible for Cloudflare's PLG business that serves ~20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. We work to grow the business by understanding our customers' needs at every stage of their journey from Awareness to Activation to Expansion and Retention.
We are looking for a detail-oriented Growth Marketing Intern to own the transformation of our marketing and transactional emails for our high-volume Self-Serve business (Free, Pro, and Business plans) and help develop and document our messaging strategy.
Responsibilities
- Update our email templates following recommendations from our recent email audit ensuring all emails are accurate, on-brand and follow email best practices.
- Update the multi-step logic behind all our automated email workflows following recommendations from our recent email audit.
- Update and maintain our messaging matrix to map out possible customer states to the correct recommended messaging and email templates.
- Map out the customer journey for each customer type and each product, across all channels as a whole and then, separately, across the website (all domains and subdomains including error pages, turnstile, ai., blog. etc) and the customer dashboard.
- Update and maintain our messaging matrix to match the map above.
- Help define and update the messaging framework for the self-serve persona.
- Current enrollment in a Bachelor's or Master's degree program in Marketing or Business Administration.
- Available for a full-time 12-week internship, working from our Austin office 3-5 days a week.
- A can-do attitude to help you navigate obstacles and make progress despite challenges.
- Exceptional attention to detail.
- A strategic outlook. You are able to step back from individual marketing initiatives and see how they all interact, overlap and affect the customer experience at a higher level.
- Excellent communication skills. You can articulate complex processes clearly and document your work so others can build upon it.
- An ownership mentality. You are driven to take a project from an ambiguous problem statement to a working solution.
- Experience with email marketing, in particular, and marketing strategies and tactics in general.
- Experience using Iterable or a similar email platform.
- A strong understanding of what Cloudflare does and how it helps our customers.
- Good knowledge of the internet and how websites/apps are being built, secured and improved in the backend.
Cloudflare Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is described as comprehensive, with medical, dental, and vision options plus global wellbeing resources including mental health, childcare, and family-forming support. These programs are prominently featured in company materials across regions.
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Leave & Time Off Breadth — Time off is positioned as “take-what-you-need” vacation, and a global policy offers up to 16 paid weeks of parental bonding leave for qualifying new parents. Together these indicate generous leave breadth on paper.
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Equity Value & Accessibility — Equity is positioned as accessible to all, with Cloudflare stating every employee is an owner and highlighting broad-based stock participation and an ESPP. This ownership stance is framed as a core part of total rewards.
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Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
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