The Role
The Growth Lead will develop and execute growth strategies in LATAM for OKX, focusing on user acquisition and engagement across multiple channels.
Summary Generated by Built In
Who We Are What You’ll Be Doing
What We Look For In You
Nice to Have
Perks & Benefits
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the OpportunityOKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
We’re looking for a Growth Lead to drive OKX’s expansion across LATAM. You’ll own the strategy and execution across multiple growth channels to scale our brand, user base, and market share. This is a high-impact role for a crypto-passionate leader who thrives in dynamic environments and is ready to deliver results across diverse markets.
- Lead the development and execution of innovative, data-driven growth strategies across LATAM.
- Manage a multi-channel growth plan, including paid acquisition, PR, SEO/ASO, paid social, content creation, affiliates, and offline activations.
- Tailor and localize marketing strategies to resonate with LATAM audiences while maintaining brand consistency.
- Collaborate closely with cross-functional teams (product, creative, customer support, and operations) to align initiatives and drive results.
- Own the full user lifecycle: acquisition, activation, engagement, retention, and reactivation.
- Analyze performance data to optimize campaigns and report on KPIs such as user growth, engagement metrics, and trading volume.
- Build partnerships with key community leaders, influencers, and media outlets in the region.
- Adapt global strategies for local execution, ensuring cultural relevance and compliance with local regulations.
- Serve as a key voice for LATAM users internally, helping to shape product improvements and local initiatives.
What We Look For In You
- 8+ years of experience in growth, digital marketing, or user acquisition, ideally in crypto, fintech, or tech industries.
- Proven track record managing multi-channel campaigns that drive measurable growth.
- Strong background in paid acquisition, SEO/ASO, paid social, PR, and content marketing.
- Deep understanding of cryptocurrency, blockchain technology, and LATAM user behavior.
- Excellent communication skills in Spanish and English (Portuguese is a plus).
- Ability to work independently, prioritize effectively, and operate in a fast-paced, remote-friendly environment.
- Data-driven mindset with a strong focus on ROI and performance metrics.
- Previous experience building and scaling growth initiatives across multiple countries in LATAM is highly preferred.
Nice to Have
- Previous experience at a major crypto exchange or fintech company.
- Experience working in high-growth startups or multinational environments.
- Passion for blockchain, DeFi, and crypto innovation.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
#LI-REMOTE
#LI-MW1
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Top Skills
Analytics
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Content Marketing
Digital Marketing
Paid Social
Seo
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
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